Your customers don’t actually buy offers, they buy outcomes. Ignoring this fact can result in your content missing the mark. In this episode, Emma shares the most important question your audience is wondering with every piece of content they consume: “What’s in it for me?”. She explains why consumers focus more on identity than features and the importance of “Life ROI”. You’ll also learn the common pitfalls for founder-led brands and what Ninety Five Media assesses for every new client to help them boost their engagement and improve their conversions.
Listen in as Emma explains:
- What Your Consumers Really Care About
- How to Create Content that Converts
- What Your Audience Wonders with Every Piece of Content
And much, much more!
What Your Consumers Really Care About
People are hard-wired to think about themselves, so when it comes to buying behavior, they’re focused on identity, not features. Your brand should prioritize the payoff of your product (AKA the “Life ROI”) over a list of features or brand founder stories. If customers can see how your product may fit into or change their lives, they’ll be more inclined to purchase. Your customers are buying more than your product, they’re buying an identity.
How to Create Content that Converts
Instead of showing off the product in your marketing content, show people. Your product is the vehicle, and the destination is the identity they aspire to. So instead of focusing on the product itself, talk about the transformation. Show your audience what someone looks like after they experience your offer. Help them see what will change in their life when your product or offer is in the picture.
What Your Audience Wonders with Every Piece of Content
The key to unlocking content that converts is to answer two questions: What is the life ROI of the product? And, “what’s in it for me”? If you’re able to address these questions from your customer’s perspective, you’ll see your engagement skyrocket, more questions coming in from your audience, and your customers will start sharing your content with friends.
🔗Links & Resources:
Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven’t seen results yet doesn’t mean it has to stay that way. Want to find out what’s holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media:
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