If you want better social media marketing results in 2027, last year’s budget won’t get you there. In this episode, Emma breaks down the 3 questions you should be asking before finalizing next year’s social media marketing budget. You’ll learn why budgeting should start with the role social media is expected to play in the business, whether that means driving awareness, customer acquisition, thought leadership, reputation, or product launches. You’ll also hear why you need to budget for the social media environment you are entering, not the one you are leaving behind. Finally, you will walk away knowing why you need to work backward from your goals, identify what needs to change, and fund the social presence you actually want to build, instead of relying on last year’s spreadsheet.
Listen in as Emma explains:
- How business goals should shape your 2027 social media budget
- Why last year’s marketing gaps reveal next year’s resource needs
- Why scaling social media requires budgeting beyond your posts
And much, much more!
How business goals should shape your 2027 social media budget
Your social media budget should be built around the job you expect your social to do for your business. Brand awareness, customer acquisition, thought leadership, reputation building, and product launches all require different strategies and resources. Broader company priorities matter too. Expansion into a new market or aggressive revenue goals likely mean you need more from social media than a maintenance budget. Start with the outcome you want, then work backward to determine the people, production, creative capacity, and investment required to realistically support it.
Why last year’s marketing gaps reveal next year’s resource needs
Instead of starting budget planning with what you spent last year, you should instead assess what prevented better results. Maybe you didn’t have enough fresh video content, approvals moved too slowly, or no one had time to manage the brands community. These constraints will show you where applying additional resources will make the biggest difference in the year ahead. Once the gaps are clear, you can allocate resources accordingly. The goal is to build next year’s budget around solving problems, not bringing the same issues you faced last year into the new year.
Why scaling social media requires budgeting beyond your posts
You shouldn’t expect social media to become a major growth channel without the right funding. To scale, you may need more creative capacity, stronger production, regular analysis, community engagement, and the ability to respond faster to opportunities. Consistent posting alone is not an effective strategy going into 2027. Planning for how to properly use the company’s resources during budget season means you will enter the new year with the right team, tools, and time you need to hit every goal ahead!
🔗Links & Resources:
Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven’t seen results yet doesn’t mean it has to stay that way. Want to find out what’s holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
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