A new month means new social media marketing updates on your favorite platforms! From Instagram to TikTok, this month’s updates include a few that we are extremely excited about! (looking at you, number two!)
Let’s take a look:
Instagram Expands Carousel Posts
Instagram now allows up to 20 frames in carousel posts, up from 10 (How it took this long, we have no idea!). This change provides more space for showcasing your brand’s story with a blend of photos and videos! Carousels keep users engaged longer, so consider mixing visual and video elements to keep your audience entertained while scrolling through.
TikTok Introduces Custom Cover Thumbnails
Move over, Youtube! TikTok now lets you upload custom cover photos for your videos, enhancing the visual appeal of your profile and search results. This update helps your content stand out and attract new viewers, as well as give those visiting your profile a clearer look at what’s to come in each video. Experiment with this feature to improve your profile’s aesthetic and increase brand recognition… this could look like adding your brand fonts, using brand colors, adding icons, etc.
Meta Ads Feature Website Offers
Meta’s new URL integration detects promotions on your site and incorporates them into your ads. This automation simplifies promoting time-sensitive offers and can drive more traffic to your site! By highlighting promotions directly in your ads, you boost visibility and enhance your ad spend efficiency. We always love that, right?!
TikTok Adds Group Chats
TikTok’s latest update allows you to create group chats with up to 31 people (super random number, but okay! Haha!). This feature opens new avenues for engagement and private interactions. Your brand can use this to build exclusive communities with fans, influencers, or foster deeper connections and loyalty with those who follow you!
If keeping up with every new update is too much, we’d love to help. CLICK HERE to learn more about how we can support you today!
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