Reaching a Local Audience on Social Media

Reaching a local audience on social media should be an essential part of your marketing strategy if you are a brand that targets a local audience. A large goal of organic social media marketing is keeping a well rounded presence on all platforms for when your potential customers inevitably look into your business. Another element that can often be missed is doing the work to seek out those in your area that may not know about you! We asked our team to give their top tips they’ve implemented with our Clients to best reach their local audience, and they did not disappoint. Check out their responses!

Carley

“I have a client that serves the Bay Area in California specifically. Last fall, we did a “Fall Series” where every week someone on their team would give their favorite local hikes, restaurants, plant nurseries, etc., and we were able to tag those other local businesses, as well as provide value to their local audience (and ours!). Providing those audiences with value that wasn’t directly tied to the business was a great way to make lasting, organic connections.”

Paris

“My client is a winery and vineyard located in Plymouth, California. They sell their wine online, but to increase their local business + visitors, we often speak to the events they are holding at the vineyard. These include special wine tastings, fundraising events, wine pairing dinners, etc. that generate excitement and encourage customers from all over the US to plan a trip there. They also have a resort on site, so we also use that as extra leverage to bring in out of town customers!”

Mekenna 

“For a tea room client, we leveraged Women’s History Month to boost brand awareness and engagement. We featured local women, sharing their favorite teas and the reasons behind their choices. Each post included a photo and a brief story about their connection to the community. This strategy significantly increased engagement as followers saw familiar faces. It also enhanced brand awareness by positioning the tea room as a community-centric business. Additionally, the posts provided new tea ideas, enticing more people to visit the tea room and increasing foot traffic. By celebrating Women’s History Month in this personalized way, we created a deeper connection with the local audience, boosted engagement, and strengthened the tea room’s presence in the community.”

Ashley

“For a client in the packaged product space, we implemented a strategy where we directly engaged with other local small businesses in the food space by sending DMs and collaborating on content. We created recipes on our blog that featured their products, which not only showcased their offerings, but also brought attention to our client’s brand as a local partner! This collaboration helped increase brand awareness, as it tapped into new, relevant audiences within the same local market, creating a mutually beneficial boost in visibility for both businesses. We were already posting recipe blogs and content with a lot of the businesses we collaborated with anyway, so it was a great match!”

If you’re not seeing the results you were hoping for managing your own social media, we’d love to support you. CLICK HERE to book a call and let’s chat about all the ways we can help you!