From Followers to Fans: How to Write Captions That Engage and Convert

Captions on social media are more than just words; they’re how your audience goes from followers to fans. They’re a reflection of your brand’s voice and a direct line to your ideal client. How you write, what you say, and how you say it can significantly impact how your audience perceives and connects with your brand! In other words, captions play a huge role in the journey from turning a follower into a consumer. Let’s take a look at what makes great captions great! 

Here’s how to ensure your captions hit the mark:

Know Thyself (and Thy Audience)

You’ve heard the old adage: “If you’re speaking to everyone, you’re speaking to no one,” and it applies here too. Having a firm grasp on both who your ideal client is and who you are as a brand will make writing captions a breeze. Think about the audience who will be reading your captions: 

• What are they hoping to see when they get on social media? 
• What types of things make them laugh?
• What types of things evoke emotion? 

Of these answers, how can you make this align with your own brand voice? Finding balance between these two ideas is where you will see progress in likes and engagement. For example: if you are a service based brand that works mostly with families who are settled in a home and community, it’s smart to speak their language and meet them where they’re at in life. The alternative is sending a message that only young, single adults in their 20s can relate to, in which your ideal client likely won’t connect to, and they won’t want to buy from you.

Authenticity Is an Art

Do you ever notice how when a brand posts an obviously personal caption that doesn’t really have to do with their business, you find yourself reading the whole thing?! Us too. It’s said a lot but we totally agree – people crave connection + authenticity. When a business owner shares a struggle they’re going through, their audience is able to see themselves in the struggle, and that alone grows a bond. Entrepreneurs can also share their wins, in which their audience is able to genuinely share in that joy, because they’ve been along for the ride and seen the ups and downs. Whatever comes with owning a business, share it all! Your followers will like you more for it. 

Value Prevails

When it doubt, bring it back to why it matters. Whether you own a product based business or service based, it’s not always the offer that sells, but the why behind why your audience needs whatever “it” is. You can have two really well written paragraphs sharing all the specs and features of your product, but that’s usually not what actually pushes a sale through. The sales come when you share with your audience why it’s a must have, or even better, why they’re missing out if they don’t! 

These overarching themes are sure to help you write better captions that your audience will connect with, and turn them from follower to raving fan. 

If creating compelling content is simply too much to add to your plate right now, we’d love to support. CLICK HERE to book a call and learn more about what we do!