This episode is Part 2 of our series on marketing strategies to help you make the most of Q4, entirely focused on service providers! While Q4 may seem more suited to product brands, service-based businesses have a unique opportunity right now to provide value, stay top-of-mind, and secure long-term clients. In this episode, Emma highlights five key strategies for service providers; from offering value-packed content to transforming services into giftable experiences. Navigate Q4 with confidence and capitalize on the holiday excitement with the time-tested tips in this episode.
Listen in as Emma shares:
- The number one way to stay top-of-mind as a service-based business
- Why you should hold firm on pricing and resist giving discounts
- How to turn your service into a giftable experience
And much, much more!
The Number One Way to Stay Top-of-Mind as a Service-Based Business
By positioning yourself as a go-to resource and delivering helpful, engaging content, you’ll remain top-of-mind when your audience is ready to purchase—whether that’s this quarter or the next. Rather than pushing for immediate sales in Q4, Emma outlines why service providers should focus on offering value to their audience. This approach builds trust and keeps your brand relevant even during slower periods. The key is to offer consistent value now, so when clients are ready to invest, you’re their first choice.
Why You Should Hold Firm on Pricing and Resist Giving Discounts
Unlike product brands, running promotions or offering discounts may not be the best approach for service providers. Services involve human labor and expertise, which shouldn’t be devalued through discounts. Emma explains why offering reduced rates can signal to clients that your services are negotiable, which can undermine their perceived value. By maintaining your pricing, you reinforce the quality and importance of your work, ensuring that clients respect the investment required to benefit from your offerings.
How to Turn Your Service into a Giftable Experience
Services can be framed as experiences that are perfect for gifting during the holiday season. Whether it’s a one-off service or a unique offering, think about how you can package what you do into something people would want to gift others. Emma uses examples like coaching, consulting, or personal development to explain how services can be positioned as thoughtful, high-impact gifts. By marketing your service as an experience, you create an entirely new opportunity to tap into the holiday gifting mindset, expanding your client base in creative ways.
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