In this episode, Emma is taking a deep dive into the world of podcasting to uncover the reasons you should include a podcast in your marketing strategy going into 2025. With podcasting gaining massive traction over the last 10 years, now is the time to leverage this branch of your company’s marketing as a lead-nurturing, authority-building, and content-repurposing tool. In this episode, Emma outlines the growth of the podcasting industry, explains the strategic advantages it offers, and shares ideas for how you can incorporate podcasting into your marketing efforts to supercharge sales and brand awareness.
Listen in as Emma explores:
- Why podcasting is the future of content marketing
- How to leverage you podcast as a content repurposing machine
- Tips on using a podcast to strategically build authority and close sales for you
And much, much more!
Why Podcasting Is the Future of Content Marketing
Podcasting has exploded into a $23 billion market, with over 414 million podcasts globally. One of the most eye-opening statistics Emma discusses is how 66% of consumers now prefer podcasts over traditional TV. This shift toward long-form, audio-first content underscores why podcasting is not just a trendy medium, but the future of how brands engage their audiences. For companies looking to remain relevant, getting involved in podcasting now is crucial, as this wave is only growing.
How to Leverage Your Podcast As a Content Repurposing Machine
Emma explains the unmatched versatility of podcast content by describing how one podcast episode can be turned into a blog post (improving SEO), multiple short-form videos (for TikTok, Reels, YouTube Shorts), and pins for Pinterest, among other pieces of content. This ability to create a multitude of marketing assets from a single episode makes podcasting one of the most efficient forms of content production for brands trying to keep up with the constant demand for new material.
Tips on Using a Podcast to Build Authority and Close Sales For You
Emma includes a story from her own business about an episode of the Stop Scrolling, Start Scaling Podcast that helped close a major client deal. By using the podcast as a platform for deeper thought leadership, Emma was able to demonstrate Ninety Five Media’s expertise in ways that other forms of content simply couldn’t. Prospects who consume your podcast content are more likely to move from passive interest to paying clients, making podcasts an effective sales and authority-building tool that works behind the scenes FOR you.
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