In this episode, Emma is sharing exactly how Ninety Five Media helped a relatively small account (with fewer than 5,000 followers) reach 1.6 million impressions in just 30 days! Oh, and did we mention that this client was a law firm? If you’ve ever thought that your industry “just doesn’t work” on social media, this episode will change your mind! We’ll show you how to shift your strategy and make social media work for your unique business, no matter the niche. This is a case study that shatters the common belief that certain industries aren’t made for social media. Emma breaks down exactly how her team achieved these results using the Ninety Five Media Method: a combination of strategic organic marketing, highly-targeted paid media, and quarterly content shoots.
Listen in as Emma explains:
- Why organic marketing is the foundation for paid success
- Creating 3 months of highly engaging content in just 3 hours
- How to generate insane reach, even if you only have a few thousand followers
And much, much more!
Why Organic Marketing is the Foundation for Paid Success
Before diving into paid media, it’s essential to have your organic marketing strategy performing well. Emma explains how this law firm saw its biggest clients coming from organic posts on TikTok, with no money behind them. The reason this works is because paid ads should amplify what’s already working, not be a band-aid solution. This is a critical takeaway for any business—invest in building high-converting organic content first, then use paid ads to scale it up.
Creating 3 Months of Highly Engaging Content in Just 3 Hours
One of the secrets behind this law firm’s success was its ability to produce a large amount of content in a very short time through Ninety Five Media’s quarterly content shoots. In just 3 hours, they captured enough content for three months of posting, allowing them to maintain a consistent online presence without adding pressure to the lawyer’s busy schedule. This system is a game-changer for business owners who feel they don’t have time to engage in social media but want to see significant results.
How to Generate Insane Reach, Even If You Only Have a Few Thousand Followers
You don’t need a massive following to achieve incredible reach. As Emma explains in this episode, the law firm had fewer than 5,000 followers but managed to generate 1.6 million impressions in just 30 days. The key is creating high-quality, engaging content that speaks directly to your target audience’s needs. By consistently producing valuable content, optimizing it for engagement, and leveraging both organic strategies and paid amplification, you can dramatically expand your reach—even with a smaller follower base.
Connect with Ninety Five Media:
Need Support with Your Podcast? We’ve got you covered
Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co
Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
Start posting consistently by scheduling out your content in advance! Use Ninety Five Media’s favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia
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