Becoming an Industry Expert on Social Media

Becoming an industry expert on social media takes a committed strategy and consistent execution. As the owner of your business, you have so much knowledge to share with your followers… but how do you do it the right way? How can you position yourself as the subject matter expert in your field, where both consumers and others in your industry look to you? We asked our team to share a few of the strategies they’ve implemented with our clients to help them do just that. Check out their responses!

Carley

“For my landscape design client, we are often creating posts from her blogs that position her as a leader not only in landscape design, but landscape design that prioritizes being stewards of the environment. We create carousel posts featuring blog content speaking to the eco-friendly side of her business (ie: topics like which organic fertilizer to use and the use of electric equipment for maintenance projects). We also use blog posts to create Reels that highlight this aspect of her business that sets her apart from her competition in her local area! Because she’s shared with us that this is not a common practice in her industry, showcasing the ways in which she prioritizes sustainability in her designs successfully sets her apart.”

Paris

“For my client, we position him as an expert in the law industry by sharing reels and carousel posts that dive further into one of his services, showing his audience exactly how he can help them navigate a legal matter they are dealing with. We also share awards and other accolades he receives within the professional law community to further establish credibility and trust within his audience. By also including a specific CTA in each post, whether that’s his office phone number, a link to a contact form, or to send him a DM, this allows people who become interested to build trust immediately and reach out!”

Mekenna

“For my client, we develop content grounded in clinical research to spotlight important, often-overlooked topics in women’s health. Our goal is to provide a resource for physicians, raising awareness about pelvic health issues that frequently go unaddressed. My client stands out as the only company in their field solely dedicated to women’s health, with a primary focus on education and advocacy. This commitment to advancing awareness and prioritizing women’s health needs truly sets them apart in the industry.”

Ashley

“We position my client as a leader in the luxury home-building industry by highlighting both the founder and president in our social media strategy. Through static and video content, they speak directly to current design trends and showcase distinctive luxury features in their projects, reinforcing their expertise. By having the founder and president themselves discuss these aspects, it brings an authentic, authoritative voice to the brand, building trust and a personal connection with their audience. Additionally, we focus on location-specific engagement, ensuring that the content reaches the right audience in the local area. This targeted approach not only demonstrates their industry expertise but also connects them with potential clients in their community, so they don’t get lost in the broader market. By combining high-quality visual insights with a regional focus, we effectively establish them as the trusted choice for luxury builds in their specific market.”

If you’re struggling to set yourself apart in your industry as the subject matter expert, we’d love to support you. CLICK HERE to book a call and let’s chat about all the ways we can help you!