Got some year-end revenue goals to hit? Give your marketing an edge with these just-released social media marketing updates. On this episode, Emma is revealing the biggest platform changes for December 2024 that will shape how your content performs in the coming weeks and months. First, Emma explains where Instagram’s Story Highlights are moving, and what that move means for your profile. She covers how Pinterest is making holiday shopping easier than ever (but there’s a twist!), and the new TikTok feature could be a game-changer for affiliate marketers. And finally, you’ll never guess which slept-on platform is seeing explosive growth right now and bringing in big ROI for Ninety Five Media’s clients. As we head into 2025, understanding and utilizing these updates will be crucial for staying competitive on social.
Listen in as Emma explains:
- Why Instagram’s new Highlights tab is a major opportunity to refresh your profile
- How Pinterest’s new features will change holiday marketing
- TikTok’s latest move in social commerce (product brands, take note!)
And much, much more!
Why Instagram’s New Highlights Tab Is a Major Opportunity to Refresh Your Profile
Instagram’s move to relocate Story Highlights into their own dedicated tab is a golden opportunity to refresh and reorganize your brand presence. With Highlights gaining increased visibility in a separate section, brands can make their profiles more dynamic and engaging by focusing on up-to-date, relevant content. Emma explains how this change should encourage you to tidy up outdated Highlights and add fresh content that truly represents your brand. By taking advantage of this new feature, you have an opportunity to provide even more targeted, valuable insight into your offerings.
How Pinterest’s New Features Change Holiday Marketing
Pinterest has introduced gift discovery features just in time for the holiday season, making it a critical platform for brands seeking to boost sales. These updates include custom wishlists, expanded gift guides, and new tools for saving items, all designed to make holiday shopping easier for users. Emma describes how brands that create optimized content on Pinterest can now be directly integrated into these shopping experiences, increasing their chances of being discovered and purchased. This feature will allow you to tap into Pinterest’s inspiration-driven audience, turning holiday browsing into real sales conversions for your business.
TikTok’s Latest Move in Social Commerce (Product Brands, Take Note!)
TikTok’s latest expansion in affiliate marketing makes it easier than ever for you to add affiliate links directly into your posts. These links appear prominently in the comment stream, driving viewers straight to product pages, which can significantly boost sales. Emma explains that by allowing seamless integration of affiliate links, TikTok is making social commerce more effective, benefiting both creators and brands. This move is aimed at encouraging more content creation by rewarding creators financially, while giving brands a greater reach and more direct path to consumer conversion—ultimately fostering a stronger ecosystem for product discovery and purchase.
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