The last installation of social media marketing updates of the year is here! Throughout the year we’ve seen some amazing + largely impactful updates across platforms like TikTok, Instagram, and even Pinterest! (Listen in as we discuss this year’s top marketing trends HERE.) This month, a new platform has joined the mix with a major upswing in daily users, and Instagram reveals another update that will change the look of your profile.
Let’s get started!
Instagram Moves Story Highlights
Instagram is preparing to move Story highlight bubbles from above the profile grid into their own section within profile tabs. The new Story Highlights tab will be signified by a rounded heart icon where each will have its own, vertically aligned thumbnail image, with a separate one for each topic. This is a big change for the look of Instagram profiles and could create a new wave of importance for keeping Story Highlights up to date to represent your brand!
Gift Discovery on Pinterest
Yet another update to improve your shopping experience! Pinterest has added some new features to assist in your holiday shopping search, including custom product wishlists, expanded Gift Guides from famous users, and a new way to save items from Gift Guide displays. These features encourage users to search and shop directly from Pinterest, making this platform an important place for brands to have a strong presence. With the ability to include direct links to your products, this allows for easy purchasing this holiday season.
Reddit Growth Brings New Opportunities
An exciting update from a platform we’ve rarely heard from this year! Reddit usage has been on a major upswing over the past year, with the platform rising from 66 million daily active users last October, to 97 million, as reported in November 2024. That’s a 46% increase in daily users over the past year, which eclipses every other social app’s growth by a significant margin. The platform has shown high conversion of turning visitors into active users, which provides a strong opportunity for brands to create a presence on this platform and engage with their target audience in a whole new way. 2025 may be the year of Reddit – will you be there?!
TikTok Expands Affiliate Marketing
TikTok is looking to make it easier for creators to post affiliate links – a huge win! Creators on the platform are now able to add affiliate links to their uploads, which appear at the top of the comment stream. When tapped, viewers are then taken directly to those product pages, driving direct traffic for these brands. With added ease of use for creators and users, brands now have the opportunity to tap further into affiliate marketing to reach new members of their target audience on TikTok while driving sales and conversions online!
As we go into 2025 and you find yourself struggling to keep up with all the social media marketing updates, we’d love to support you this year. CLICK HERE to book a call and learn about how we work!
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