It’s a new year and a new month, and that means fresh marketing updates you need to know to stay ahead in 2025. In this episode, Emma dives into the latest features and trends across Instagram, Meta, and Threads. She outlines Instagram’s new “Trial Reels” feature that could change the way you create and approve content, the reason you should be paying attention to Threads (if you aren’t already), updates to Meta’s performance metrics, and lots more. These updates are crucial whether you’re a creator, a marketer, or a business owner. Tune in to learn what’s changing, why it matters, and how you can leverage these tools to drive growth in Q1 and beyond.
Listen in as Emma explains:
- How Instagram’s Trial Reels could change your content approval process
- Threads’ dramatic rise in downloads and what it means for your strategy
- Why Instagram’s DM scheduling tool is a game-changer for marketers
And much, much more!
How Instagram’s Trial Reels Could Change Your Content Approval Process
Instagram’s new Trial Reels feature is designed to give creators a sneak peek at their content’s potential performance before sharing it widely. Emma explains how, by testing Reels with a smaller audience of non-followers, you can gauge reactions and decide whether to push content to your full audience. However, this raises questions for brands with structured content approval processes. For instance, what happens if a Trial Reel underperforms—should it still count as a deliverable? In Emma’s opinion, testing the feature is recommended, but it’s crucial to balance innovation with maintaining your team’s workflow.
Threads’ Dramatic Rise in Downloads and What It Means for Your Strategy
Threads has surged to the top of the app download charts, reaching over 11 million downloads in just one month. Emma shares why this growth is a signal that Threads may hold potential as a viable competitor to platforms like X (formerly Twitter). However, much of this growth stems from its integration with Instagram, automatically creating profiles for Instagram users. While actual engagement metrics remain unclear, Emma explains that the platform’s rapid growth presents an opportunity to explore community-building and real-time interactions. Marketers should consider revisiting Threads in the new year to test its potential for their audience and brand.
Why Instagram’s DM Scheduling Tool Is a Game-Changer for Marketers
Instagram’s got a new DM scheduling feature in the pipeline which will allow you to send messages at optimal times without being actively online. This tool will enable your business to manage communications efficiently, boosting engagement and response rates while maintaining a professional presence. Scheduling DMs aligns with the existing ability to schedule posts and stories, creating a seamless workflow for marketers. Whether you’re working late hours or aiming to optimize outreach timing, Emma explains how this feature ensures you can maintain active connections with your audience without the need to manually send messages in real time – truly must-try to streamline communication strategies.
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