Think Instagram is too crowded for your service-based business? Think again. This episode is your ultimate guide to launching and growing an Instagram account that doesn’t just get likes—it gets clients. Emma is cutting through the noise to show you, step-by-step, how to set up your profile, craft magnetic content, and turn followers into paying customers. Whether you’re launching a brand-new service or rebranding your business, tune in to learn how to take advantage of Instagram as a powerful tool to make meaningful connections with potential clients.
Listen in as Emma explains:
- How to optimize your bio for discoverability and clarity
- The power of “content buckets” for variety and consistency
- Lessons learned from working with clients and how to avoid common mistakes
And much, much more!
How to Optimize Your Bio for Discoverability and Clarity
Your Instagram bio is the first impression potential clients will have of your business, so it needs to be clear, compelling, and easy to discover. Emma explains how to optimize your bio for discoverability by focusing on keywords that are searchable on the Explore page. She uses the example of a hairstylist who, instead of just listing services, might consider using terms like “Dallas hairstylist” or “specializing in color and cuts” to connect with more aligned clients. She also covers how to clearly define what makes your business unique, share your value proposition, and create a strong call to action (CTA) to direct visitors toward the next step.
The Power of “Content Buckets” for Variety and Consistency
When you’re building your social media presence, it’s easy to feel overwhelmed by the idea of creating content. Content buckets, or predefined themes for your posts, are a great way to streamline content creation and ensure you’re aligning business goals with marketing goals. As Emma explains, buckets can include topics like showcasing your services, behind-the-scenes glimpses, educational content, or customer testimonials. By rotating through different buckets, you not only keep your content fresh and engaging for your audience, but you also maintain consistency in the messaging and experience you deliver.
Lessons Learned from Working with Clients and How to Avoid Common Mistakes
In working with clients, one key lesson Emma has learned over the years is that the customer experience—both on and off social media—matters most. Many businesses fail to capture the right leads simply because their process or messaging isn’t aligned with what their audience expects or needs. Emma explains how to avoid confusing your potential clients with too many options in a profile bio, and how to make sure to have a clear, streamlined call to action with easy-to-understand directions. She also outlines how A/B testing different approaches can reveal what resonates best with your audience and ultimately helps you avoid missed opportunities.
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