January 2025 was a whirlwind for social media marketers. The sudden TikTok blackout and its equally sudden return left everyone scrambling for answers. Now, as we move into February, Emma is unpacking the implications of TikTok’s 75-day extension, how brands should move forward considering this uncertainty, and what other social platforms are doing to capitalize on the chaos. In this episode, Emma explains how Instagram is doubling down on video with its new “Edits” app and a push for longer Reels, while X (formerly Twitter) has introduced a dedicated video tab, further signaling the dominance of video content. Stay ahead of the game with Emma’s breakdown of these critical updates and learn how to keep your content strategy agile in a rapidly evolving media landscape.
Listen in as Emma explains:
- What TikTok’s 75-day extension means
- How Instagram’s “Edits” app is changing video content creation
- Why longer Instagram Reels are now being favored
And much, much more!
What TikTok’s 75-day Extension Means
The 75-day extension granted to TikTok provides brands with a crucial window to reassess and optimize their strategies on the platform. Emma explains why, with potential regulatory changes looming, you should use this time to maximize engagement, test new content formats, and solidify your audience relationships. Additionally, she underscores how this period allows for a more measured transition plan should alternative platforms need to be considered.
How Instagram’s “Edits” App is Changing Video Content Creation
Instagram’s new “Edits” app is reshaping the way creators and brands approach video content by offering more intuitive and powerful editing tools. Emma describes how this standalone app, which is a competitor to ByteDance’s CapCut, enables you to refine your videos with enhanced effects, seamless transitions, and AI-driven adjustments, reducing the reliance on third-party software. For marketers, this means more polished content with faster turnaround times, ultimately improving engagement and storytelling on the platform.
Why Longer Instagram Reels are Now Being Favored
Instagram’s algorithm is increasingly prioritizing longer Reels as they encourage deeper audience engagement and prolonged viewing time. As Emma explains, this shift is a direct response to TikTok’s preference for longer form content, and presents an opportunity for brands to craft more immersive and informative content that goes beyond quick clips. By leveraging storytelling, tutorials, and behind-the-scenes insights, marketers can build stronger connections with their audiences and take advantage of the platform’s evolving content preferences.
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