Collaboration isn’t just a nice-to-have. It’s one of the fastest ways to scale. In today’s episode, Emma breaks down how partnerships with aligned brands can unlock massive growth in ways solo strategies simply can’t. While online business often feels isolating, the truth is, the most successful brands are built in community. Emma shares her insights on what makes a truly strategic collaboration, how to find the right partner, and the most effective ways to amplify these partnerships through social media. You’ll also hear the behind-the-scenes story of a recent client collab that resulted in over 4,000 new followers in just five days, along with the giveaway strategy that made it go viral. Whether you’re tagging brands in your content or launching a full-blown joint product, this episode will shift how you think about growing your audience and influence.
Listen in as Emma explains:
- Why collaboration works better than solo scaling in most cases
- The two types of collabs that drive major visibility
- The right (and wrong) way to pitch a collab on social
And much, much more!
Why TikTok’s Future in the U.S. Still Isn’t Finalized
Even though there’s been constant talk about a TikTok ban, the situation remains fluid. The U.S. government has extended the deadline for ByteDance to sell its U.S. operations by another 75 days, giving more time for negotiations. However, the deal still faces major hurdles, including approval from the Chinese government. Despite all the noise, Emma encourages brands to stay active on TikTok, as the platform continues to offer major organic growth opportunities and likely isn’t going anywhere soon.
How LinkedIn’s New Campaign Manager Tools Could Boost Your Ad Performance
LinkedIn has finally rolled out much-needed updates to its Campaign Manager, making it easier to track ad performance, analyze touchpoints, and optimize campaigns. Features like a new “Company View” for brand engagement insights and CRM integration for better lead targeting mean you can now manage and measure LinkedIn ads more efficiently. Emma breaks down why this move signals LinkedIn’s push to stay competitive—and why it might be the perfect time for B2B brands to start investing in LinkedIn ads.
Instagram’s New Lockable Posts and How to Leverage Them for Exclusivity
Instagram is testing a “lockable posts” feature that allows content to be hidden behind a code, giving brands and creators a way to offer exclusive access. Emma shares creative ideas for using this feature to your advantage: sharing codes with email subscribers, superfans, or paid Instagram subscribers to foster deeper loyalty and drive engagement. Think early access to launches, secret promotions, or members-only content—all without leaving Instagram’s native platform.
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