Are You Really Tracking Your Marketing ROI – Or Just Guessing?

If you don’t know where your sales are coming from, your marketing isn’t working as well as it could be. In this episode, Emma breaks down why tracking ROI isn’t just a “nice to have,” it’s a non-negotiable for making smart, profitable marketing decisions. Whether you’re investing in paid ads, content creation, or organic strategy, you need to know exactly what’s driving conversions and where your money is multiplying. Emma shares the must-track metrics that help you optimize results, plus a story that underscores the danger of outdated marketing tactics. (Hint: if your strategy still includes radio ads and magazine spreads, you’ll want to hear this.) If you’ve ever felt like you’re pouring time, money, and energy into marketing without seeing clear results, this episode will help you take back control—with data, not guesswork.

Listen in as Emma explains:

  • Why certain forms of marketing can’t deliver real ROI data
  • The tools and questions that reveal exactly where sales are coming from
  • How to identify your “foot in the door” offer for faster conversions

And much, much more!

Why Certain Forms of Marketing Can’t Deliver Real ROI Data

Not all marketing is created equal, especially when it comes to tracking results. Emma explains why traditional channels like magazine ads, radio spots, and billboards often fall flat in today’s data-driven landscape. These forms of marketing may boost visibility, but they rarely give you measurable insight into what’s driving actual sales. If you can’t attribute revenue to a campaign, you can’t optimize it, making it nearly impossible to calculate ROI or justify the spend.

The Tools and Questions That Reveal Exactly Where Sales Are Coming From

Emma walks through the tools and strategies every brand should use to trace sales back to their source. Whether you’re using a platform like Shopify or relying on client intake forms, there are simple ways to gather referral data and see what’s working. She also shares the exact question to add to your application or onboarding process to unlock this insight and how to use it to guide future marketing investments.

How To Identify Your “Foot In The Door” Offer For Faster Conversions

Your “foot in the door” offer is the low-friction, low-investment product or service that helps turn casual followers into paying customers. Emma breaks down why this offer matters, how it fits into your broader marketing funnel, and why it often acts as the tipping point that leads to larger sales. Knowing this key offer allows you to track micro-conversions, improve ROI, and build trust at scale.


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