If your Instagram game is strong but your conversions are weak, we could have the fix. In today’s episode, Emma unpacks one of the most overlooked (and highest-leverage) growth strategies for businesses: connecting your social media content to a strategic email funnel. While social media is essential for visibility and building trust, it’s email marketing that truly drives conversions, and Emma is here to show you how to turn followers into subscribers, and subscribers into clients. She discusses why relying solely on Instagram is costing you sales, how to create a lead magnet that actually works, and what steps to take to build a funnel that feels personal, easy, and effective. This episode will help you diagnose friction points in your existing funnel so you can craft a digital presence that truly scales.
Listen in as Emma explains:
- Why your social audience needs to move off the app to convert
- The 3-part funnel that connects Instagram to automated email sequences
- Smart lead magnet ideas that feel fresh, valuable, and on-brand to prepare before hiring a team to handle engagement for you
And much, much more!
Why Your Social Audience Needs to Move Off the App to Convert
With limited reach and constantly changing algorithms on Social Media, you’re only connecting with a small fraction of your audience when you’re posting on Instagram or TikTok. Emma explains that by moving your followers to a platform you own, like your email list, you gain direct, reliable access to the people most interested in your offers. Successfully orchestrating that shift is what turns passive scrollers into active buyers.
The 3-Part Funnel That Connects Instagram to Automated Email Sequences
Emma breaks down a simple but powerful funnel you can employ right now to bring followers onto your email list: value-driven Instagram content → a compelling lead magnet → an automated email sequence. Each piece is designed to move your audience one step closer to conversion. Instagram captures attention, the lead magnet encourages sign-ups, and the email flow builds trust and delivers value, automatically. When built well, this funnel works for you around the clock.
Smart Lead Magnet Ideas That Feel Fresh, Valuable, and On-Brand
Forget boring PDFs. Emma shares lead magnet ideas that feel exciting and easy to say “yes” to. Think swipe files, mini-courses, private podcast feeds, or quick quizzes, all tied directly to your offer. As Emma describes, the key is to create something that solves a real problem for your ideal client and gives them a taste of your paid experience, while keeping the process low-effort and high-impact.
Connect with Ninety Five Media:
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