When your social media strategy is dialed in, opportunities like national press can come to you. In this case study episode, Emma walks you through how one of Ninety Five Media’s longtime clients turned a single, strategically written Instagram post into a Homes & Gardens feature — without a PR agency. Emma breaks down the common conundrum of whether to invest in PR or social media and explains why, when done right, your content can actually do both. You’ll learn what made this particular post stand out to editors, how to highlight the benefits of your services instead of just the features, and how to position your brand for visibility and credibility. Whether you’re dreaming of press coverage or simply want to grow your presence online, this episode demonstrates how social media can be the engine behind your biggest opportunities.
Listen in as Emma explains:
- How to generate PR opportunities without a publicist on social
- The specific client strategy that led to a Homes & Gardens magazine feature
- The brand messaging mistake most founders make on Instagram
And much, much more!
How to Generate PR Opportunities Without a Publicist
You don’t need a pricey PR firm to get featured in top-tier publications. What you do need is a strong social media presence that positions you as the go-to expert in your niche. Emma shares how consistent, benefit-focused content not only builds authority but also puts you on the radar of editors and journalists who are already searching for voices like yours. With the right strategy, your posts can attract media opportunities rather than you chasing them.
The Specific Client Strategy That Led to a Homes & Gardens Magazine Feature
Emma breaks down exactly how one landscaping design client went from handling her own social media accounts, to being featured in Homes & Gardens, all through a single, well-positioned Instagram post. Emma outlines the content approach behind that moment: what was said, how it was framed, and why it resonated with the editor who reached out. Combined with smart keyword use and audience-aligned messaging, this strategy helped the client land a high-credibility feature with zero pitching involved.
The Brand Messaging Mistake Most Founders Make on InstagramMost founders pour their energy into talking about what they do, but that’s not always what builds trust or sparks action. Emma explores one of the most common messaging pitfalls she sees on Instagram, especially among service providers and small brands. This subtle misstep can keep even the best businesses from gaining the kind of followings they deserve. She explains why it’s so easy to fall into this trap, and how shifting your messaging focus can dramatically improve your visibility, engagement, and even press potential.
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