Most businesses are overlooking one of the biggest growth opportunities online, and it’s not Instagram or TikTok. It’s Pinterest. Unlike traditional social platforms designed to keep users scrolling endlessly, Pinterest is built as a search engine that drives people off-platform and straight to your website. That means more traffic, more leads, and more sales, if you know how to leverage it strategically. In this episode, Emma breaks down exactly how to approach Pinterest as a business tool rather than another social media account. From understanding why Pinterest operates differently than other platforms, to creating keyword-optimized content that gets discovered, Emma walks you through the essential steps to start (and succeed) with Pinterest marketing. Listen in and learn how to tap into this hidden engine for growth.
Listen in as Emma explains:
- Why Pinterest is a search engine—not social media—and why that matters
- Smart strategies to repurpose content for Pinterest without extra overwhelm
- The key metrics to track to measure long-term success on Pinterest
And much, much more!
Why Pinterest Is A Search Engine—Not Social Media—And Why That Matters
Unlike Instagram or TikTok, Pinterest isn’t built for endless scrolling and quick dopamine hits. It’s built for discovery. Emma explains how users come to Pinterest with intent, typing in keywords to find inspiration, solutions, and resources. This makes it function more like Google than a social platform. For businesses like yours, that means your content has a longer shelf life, showing up in searches months or even years later. By treating Pinterest as a search engine, you’ll focus on keyword optimization and strategic linking that drives traffic directly to your website.
Smart Strategies To Repurpose Content For Pinterest Without Extra Overwhelm
While Pinterest requires its own tailored approach, you don’t need to reinvent the wheel. The key is to repurpose your existing content into Pinterest-friendly formats. Emma gives the examples of blog posts, case studies, or portfolio pieces, which can easily be transformed into Canva-designed pins with keyword-rich titles and descriptions. This allows you to maximize the value of work you’ve already created, while still aligning with Pinterest’s unique ecosystem. Repurposing in this way makes Pinterest feel seamless and sustainable instead of overwhelming.
The Key Metrics To Track To Measure Long-Term Success On Pinterest
Pinterest growth is a long game, and knowing what to measure keeps you focused. Emma describes the two most important metrics for assessing valuable growth on Pinterest. She explains how to measure how many people are seeing your content, and how to know how many are taking action and visiting your site. Together, these metrics tell you whether your pins are discoverable and compelling. Unlike follower counts or likes on other platforms, the conversion-focused metrics Emma shares align directly with Pinterest’s core goal: sending users off-platform to engage with your business.
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