Most people don’t realize it, but the true voice of your brand on social media often isn’t you—it’s your Community Coordinator. In this episode of Stop Scrolling, Start Scaling, host Emma Tessler sits down with three powerhouse women from the Ninety Five Media team—Annie, Valeria, and Laylah—to reveal the hidden role of community management and why it’s the secret weapon for scaling online. These behind-the-scenes experts are the ones building relationships in the DMs, sparking conversations in comments, and turning cold leads into warm, loyal fans. Together, they share what community management really looks like day-to-day, the biggest misconceptions brands have about it, and how these subtle but powerful interactions drive results. If you’ve ever wondered how engagement translates into sales, or why community building is non-negotiable for brands today, this conversation will change how you think about social media forever.
Listen in as Emma speaks to Annie, Valeria and Laylah about:
- Why community management is the secret growth driver most brands overlook
- Ways community insights can directly shape content strategy and brand decisions
- The biggest misconceptions founders have about social media community work
And much, much more!
Why Community Management Is The Secret Growth Driver Most Brands Overlook
Emma highlights the fact that, while most brands pour their energy into creating polished content, they often underestimate the real engine of growth: community management. As she discusses with Annie, Valeria, and Laylah, it’s the everyday conversations in DMs and comments that nurture trust, build loyalty, and transform casual followers into long-term customers. The team emphasizes that this behind-the-scenes work is what keeps brands human and connected, and without it, even the best content strategies fall flat.
Ways Community Insights Can Directly Shape Content Strategy And Brand Decisions
According to Emma, one of the most valuable aspects of community coordination is the feedback loop it creates. She explains how insights from Annie, Valeria, and Laylah – who are in the accounts daily – help guide broader strategy for Ninety Five Media’s clients. Whether it’s noticing trends in audience responses, identifying which posts spark meaningful conversations, or catching shifts in tone that resonate best, Emma points out that these insights shape smarter content and more informed brand decisions.
The Biggest Misconceptions Founders Have About Social Media Community Work
Emma also dives into the myths that keep founders from prioritizing community management. Many assume it’s just about posting pretty content or that automation can replace genuine engagement. But as she stresses in the conversation, true community management is far from superficial. It’s strategic relationship building. By sharing the stories of her team’s work, this conversation debunks the idea that engagement is “nice to have.” Instead, it reframes it as a critical driver of brand reputation, customer loyalty, and ultimately, revenue growth.
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