The marketing world didn’t just evolve in 2025, it exploded with change. From AI-powered strategies to the rise of social search, this year has completely reshaped how brands connect, sell, and scale online. In this episode, Emma takes you behind the biggest shifts transforming digital marketing and reveals how to future-proof your strategy heading into 2026. You’ll hear why short-form video still reigns supreme (and how it’s changed), how social platforms are now the go-to search engines, and what AI’s mainstream integration means for your brand’s visibility. Plus, Emma unpacks the growing power of micro-communities and the seamless explosion of in-app shopping, all backed by the latest data. If you’re ready to reflect, adapt, and stay miles ahead of your competition, this is your marketing success roadmap for 2026.
Listen in as Emma explains:
- Why “Video is Queen” and what’s driving 82% of internet traffic
- How social media has officially replaced Google as the top search tool
- What AI-driven strategy means for brand growth and customer experience
And much, much more!
Why “Video Is Queen” And What’s Driving 82% Of Internet Traffic
Video content isn’t just performing well, it’s dominating the digital landscape, accounting for 82% of all internet traffic in 2025. Emma emphasizes that authenticity now outperforms polish, with low-production, iPhone-shot videos often generating higher engagement than studio-level productions. Algorithms are rewarding retention and storytelling over perfection, making quick, relatable moments your most powerful marketing tool. Hear Emma’s advice on how to build recognition and boost your stats with content ideas that will keep your audience watching longer.
How Social Media Has Officially Replaced Google As The Top Search Tool
Emma reveals that social media has quietly overtaken Google as the go-to search engine for consumers, with 94% of people now using social platforms to discover brands and products. She breaks down how platforms like Instagram and TikTok have become discovery engines, with users typing searches like “interior designer near me” directly into the apps. Now is the time to think beyond traditional SEO and embrace Social Search Optimization (SSO) and Emma shares her top tips for optimizing your content with this in mind.
What AI-Driven Strategy Means For Brand Growth And Customer Experience
Artificial intelligence is transforming both marketing strategy and the way consumers shop. 77% of people now use AI daily – often without realizing it – and the brands embracing AI tools are gaining a massive edge in personalization and productivity. Emma points to examples like Walmart’s partnership with ChatGPT as signals of a new era of agentic commerce, where conversational AI will help drive purchasing decisions. Her takeaway: brands that pair smart automation with authentic storytelling will win in 2026 and beyond.
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