Your marketing content is only as strong as the data you use to shape it, and the end of the year is the perfect moment to uncover what’s truly working. In this episode, Emma walks you through the exact year-end content audit process Ninety Five Media uses to evaluate performance, refine strategy, and build a profitable plan for the year ahead. You’ll learn which metrics actually matter, how to spot patterns in your top-performing posts, and why gut instinct should never replace data when you’re planning your next year of marketing. You’ll also hear how shifting content goals, evolving platforms, and audience behavior all influence what your 2026 strategy should look like, and why a content audit is essential if you want to grow intentionally instead of posting blindly. This episode will help you cut through the noise of year-end strategizing, get clear on what to scale, and confidently build a content roadmap that drives results throughout 2026.
Listen in as Emma explains:
- How to evaluate content performance using meaningful, insight-driven metrics
- How to identify repeatable patterns in your strongest-performing content
- What to prioritize when planning a marketing strategy for 2026
And much, much more!
How To Evaluate Content Performance Using Meaningful, Insight-Driven Metrics
Evaluating your content isn’t about chasing vanity metrics – it’s about understanding the numbers that actually reflect audience behavior and business growth. Instead of obsessing over likes, look at saves, shares, website traffic, retention rates, and conversion indicators. Emma walks through how each metric tells a different story and why identifying why a post performed well matters just as much as knowing that it did. Doing this will help you evaluate performance in a way that informs smarter, more strategic decisions for the year ahead.
How To Identify Repeatable Patterns In Your Strongest-Performing Content
Your best-performing content almost always reveals patterns if you’re willing to look for them. Emma breaks down how to study top posts for tone, format, hook style, content pillars, and even posting cadence to determine what consistently resonates with your audience. Rather than reinventing the wheel in 2026, use these patterns as your blueprint, allowing you to recreate success without guessing. This pattern-focused audit becomes the foundation for a more intentional and scalable content plan.
What To Prioritize When Planning A Marketing Strategy For 2026
The best-performing strategies for 2026 will be the ones grounded in clarity, not assumptions. Tune in to hear the key priorities leaders should focus on after completing their year-end audit: doubling down on proven content types, clarifying each platform’s specific role, setting measurable goals, and aligning content with overarching business objectives. By letting your data guide both creative direction and resource allocation, your 2026 strategy becomes a confident, evidence-based roadmap instead of a collection of guesses.
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