Social media is a powerful tool in building your brand – but what is even more strategic is thinking about your customer journey as a whole. That’s where email marketing comes in. Longtime listeners know that Emma advocates for building a strong email list, and in this episode, she sits down with email marketing strategist and ALLMOST founder Kieryn Wang to unpack why owning your email list is one of the most powerful moves you can make for long-term revenue growth. With over 12 years in digital marketing – including experience in highly regulated industries where accounts were constantly at risk – Kieryn shares why email offers more control, deeper data insights, and stronger community-building opportunities than social alone. You’ll hear Emma and Kieryn explore how to build an email list from scratch, what actually drives high open and click-through rates, and how brands can turn subscribers into loyal advocates. From subject line psychology to storytelling, this episode is your roadmap to making email marketing your most reliable growth channel.
Listen in as Emma and Kieryn discuss:
- How email helps nurture and deepen relationships with your audience
- Where to begin when you’re starting an email list from scratch
- Subject line psychology that increases open rates
And much, much more!
How Email Helps Nurture and Deepen Relationships With Your Audience
Relying solely on social platforms can leave brands vulnerable to algorithm changes, account shutdowns, and shifting regulations. Kieryn shares her experience working in highly regulated industries and explains how email provides ownership, stability, and direct access to your audience. They discuss how email allows you to track behavior, analyze data, and communicate without being at the mercy of a third-party platform – making it a far more reliable long-term growth channel.
How To Build An Email List From Scratch
There are a few foundational steps for growing your list from zero. Kieryn emphasizes the importance of actually telling your audience you have a newsletter, making it easy to subscribe, and creating a compelling lead magnet that solves a specific problem. From leveraging social media to simplifying the signup process, Kieryn outlines practical, beginner-friendly strategies you can use to quickly turn passive followers into engaged subscribers.
Subject Line Psychology That Increases Open Rates
Subject line strategy has evolved over the years, and these days testing is essential to discover what your audience responds to. Rather than relying on outdated clickbait tactics, Kieryn recommends conversational language, curiosity-driven hooks, and audience-specific experimentation. Emma and Kieryn also discuss tracking patterns over time to identify what resonates, whether that’s questions, specificity, or benefit-driven phrasing.
Connect with Kieryn:
Website: www.itsallmost.com
Instagram: www.instagram.com/itsallmost
Freebie: Download the Inbox-to-Revenue Toolkit — an email analytics tracker and annual content calendar for brands ready to turn inboxes into income. Link here: www.itsallmost.com/stopscrollingstartscaling
Freebie Download Bonus: Get an extra $30 off The Conversion Club, a monthly membership for founders ready to turn email into their most profitable and sustainable sales channel, with code SCALE.
Connect with Ninety Five Media:
Check out our website: ninetyfivemedia.co
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Grow your brand’s social media presence with us:
Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
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