Does your brand voice cut through the noise and create loyalty in a sea of sameness? For clients of today’s guest, Amanda Aldinger, it absolutely does. In this episode, Emma sits down with Amanda, the founder and CEO of a leading brand messaging and voice strategy studio, to uncover the secrets to crafting a bold, memorable brand voice. Trusted by powerhouse brands like La Mer, PepsiCo, and Makeup by Mario, Amanda shares the strategies that help businesses thrive in crowded markets. Together, she and Emma explore why consistency, emotional connection, and audience responsiveness are essential for building loyalty—and confront a big challenge brands face today: the fear of being polarizing on social media. Get ready to take notes, because these insider tips are game-changers for your brand voice strategy!
Listen in as Amanda explains:
- The three pillars of successful messaging
- How psychographics, not demographics, unlock audience alignment
- The value of reactivity in a rapidly evolving marketing landscape
And much, much more!
The Three Pillars of Successful Messaging
As Amanda explains, successful messaging is built on three key pillars: consistency, emotional resonance, and authenticity. Consistency creates trust—your audience should recognize your brand voice no matter where they encounter it. Emotional resonance, Amanda emphasizes, is what allows a brand to transcend transactional relationships and connect with audiences on a human level. Lastly, authenticity is critical in standing out in a “sea of sameness” because, as Amanda points out, people are drawn to brands that feel real and are rooted in genuine values. These three pillars together create the foundation for messaging that both differentiates your brand and builds loyalty.
How Psychographics, Not Demographics, Unlock Audience Alignment
Amanda stresses the importance of going beyond basic demographic data to uncover psychographics—the beliefs, values, and emotional drivers that truly shape audience behavior. Demographics might tell you someone’s age or income level, but psychographics tell you why they care. Amanda shares how understanding what motivates your audience allows you to craft messaging that feels deeply personal, making them feel seen and understood. This level of alignment, Amanda argues, is what turns casual customers into brand advocates because it fosters genuine connection, not just surface-level targeting.
The Value of Reactivity in a Rapidly Evolving Marketing Landscape
Amanda also highlights how reactivity has become essential for brands in today’s fast-changing world. She explains that brands need to pay attention to cultural moments and audience feedback in real-time, adapting their voice and messaging to stay relevant. For example, Amanda shares how some of her clients, like La Mer or Makeup by Mario, have maintained their edge by responding quickly to trends while still staying true to their brand identity. Reactivity, Amanda notes, isn’t just about being fast—it’s about showing that your brand is listening and evolving alongside its audience, which builds deeper trust and loyalty.
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