Going Viral Vs. Sustained Growth

Going viral vs. sustained growth: Which is better for your business? The allure of a single post reaching millions in mere hours is tempting, and it’s easy to equate success with virality. While there’s certainly positives to your content going viral, and we’d be lying if we said we didn’t take pride in creating these moments for our clients, it’s not always the golden ticket to long-term success. At Ninety Five Media, our approach has always been rooted in cultivating sustained growth for our clients. Time and time again, we’ve seen that this strategy yields far more meaningful and lasting results than the fleeting fame of a viral post. Let’s take a closer look at why sustained growth is better for your business!

The Reality of Virality

A viral moment can be thrilling. We know the feeling all too well! Your brand is suddenly in the spotlight, and everyone is talking about you. But what happens after the buzz fades? In many cases, brands that go viral struggle to maintain the momentum. They’re left chasing the next big hit, often at the expense of authentic connection with their audience. Think: trying to recreate that exact piece of content, instead of creating content that will connect with your current audience. Going viral can bring in a wave of new followers, but if those followers aren’t genuinely engaged, they’re unlikely to stick around. They’re also unlikely to be your ideal client, so while your follower count is increasing, it’s filled with users who will never buy from you. Virality is often a sprint, but building a brand is a marathon. That’s where sustained growth comes in.

The Power of Sustained Growth

Sustained growth is about creating content that resonates deeply with your audience. It’s about consistency, authenticity, and building a relationship with your community over time. This approach ensures that your followers aren’t just passive observers but active participants who are invested in your brand. We know that the longer someone follows you and the more they feel personally invested in your business, the more likely they are to first become a paying customer, and then a repeat customer. 

Take one of our clients, for example. We’ve worked with them for over two years, and month over month, they’ve continued to see steady growth in both followers and reach. This isn’t just luck—it’s the result of strategic planning, thoughtful content creation, and an unwavering commitment to their audience.

Why Sustained Growth Matters

For one, sustained growth over time means your content is hitting home with your audience. They’re not just liking your posts; they’re coming back for more. They’re commenting, sharing, and becoming advocates for your brand. This level of engagement creates a loyal community that will support you for years to come! Another reason we look for sustained growth is to establish a stronger brand identity. Your audience knows who you are, what you value, and what they can expect from you. This clarity and consistency are key to long-term success! Last, it allows for measurable success. While virality can be unpredictable, sustained growth provides measurable, month-over-month improvements. It’s easier to see what’s working and adjust your strategy accordingly, ensuring continued success! 

We’ve seen firsthand how powerful long term sustained growth can be. Our clients aren’t just experiencing one-hit wonders; we’re helping them build brands that last. Their content resonates with their audience, their followers are invested, and their growth is consistent. If you’re interested in seeing the same results for your business, let’s chat! CLICK HERE to book a call, and let’s work together to build something that lasts.