Are you unknowingly creating content for yourself instead of your audience? If so, you’re not alone—this is one of the biggest mistakes small businesses make on social media. In this episode, Emma dives into the importance of data-driven content creation and why relying on personal preference can limit your brand’s growth. She shares real-world examples, including a behind-the-scenes look at how Ninety Five Media helps clients pivot their strategies based on audience insights. If you’ve ever felt stuck on what to post, this episode will give you actionable steps to understand your audience, stop guessing, and create content that truly resonates.
Listen in as Emma explains:
- Why creating content you love isn’t always the best strategy
- How to analyze your data and uncover what your audience actually wants
- The power of platform-specific content and adapting to different audiences
And much, much more!
Why Creating Content You Love Isn’t Always the Best Strategy
One of the biggest mistakes brands make is creating content based on their own preferences rather than their audience’s needs. Just because you love a certain style, format, or messaging doesn’t mean it will resonate with your ideal customer. Emma emphasizes that while it’s natural to be inspired by content you enjoy, the key to success is shifting your focus to what actually engages your audience. In her experience, the most effective brands understand that content should serve their audience’s interests, not just their own.
How to Analyze Your Data and Uncover What Your Audience Actually Wants
Your audience is already telling you what they want—you just have to listen. Emma explains that by analyzing platform insights, you can uncover clear patterns in high-performing content. Metrics like reach, impressions, saves, and click-through rates provide invaluable clues about what resonates most. Emma describes why you should turn to data rather than assumptions for content inspiration, as this approach leads to stronger engagement and a more meaningful connection with their audience.
The Power of Platform-Specific Content and Adapting to Different Audiences
As Emma highlights, content isn’t one-size-fits-all across social media platforms. What performs well on Instagram might fall flat on TikTok or LinkedIn. She explains that understanding platform-specific trends, user behavior, and content formats is essential for maximizing reach and engagement. By adapting content to fit each platform’s strengths—whether it’s short-form video, long-form posts, or quick, engaging visuals—brands can stay relevant and competitive in an ever-evolving digital landscape.
Connect with Ninety Five Media:
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