Your follower count is growing—but your engagement? Not so much. What gives? In this episode, Emma unpacks one of the most frustrating challenges creators and brands face: low engagement despite audience growth. Through real client stories and honest insights, she explores what’s really happening behind the scenes and why more followers don’t always mean more results. From the hidden impact of bot followers to content that simply isn’t connecting, Emma walks you through the most common culprits and, more importantly, what to do about them. You’ll learn how to audit your audience, rethink your content strategy, and make small but powerful shifts that lead to better conversion, without scrapping everything and starting over.
Listen in as Emma explains:
- Why your engagement rate is more important than your follower count
- What to do if you’ve purchased followers in the past
- A content strategy rooted in analytics that will actually lead to conversions
And much, much more!
Why Your Engagement Rate Is More Important Than Your Follower Count
Emma explains that while a high follower count might look impressive on the surface, it’s your engagement rate that actually drives conversions for your business. This metric shows how many people are truly connecting with your content—through likes, comments, shares, saves, and DMs. Brands and buyers aren’t interested in vanity numbers—they care about active, interested audiences. Focusing on engagement helps you build trust, increase visibility in the algorithm, and ultimately boost conversions.
What To Do If You’ve Purchased Followers In The Past
If you’ve ever worked with an agency that delivered “guaranteed growth” or bought followers directly, you’re not alone—and you’re not stuck. Emma breaks down how bot followers silently damage your account’s reach and visibility over time, and what you can do to fix it. From identifying and removing fake or inactive accounts to rebuilding trust with the algorithm, she shares actionable steps to recover and rebuild your engagement authentically.
A Content Strategy Rooted In Analytics That Will Actually Lead To Conversions
If your content strategy is based on what you like to post—not what your audience responds to—it’s time to pivot. Emma shares why your analytics should be the foundation of every content decision you make. By studying what’s resonating with your audience (and what’s not), you can create intentional, high-performing content that speaks directly to your audience’s needs—and leads to more comments, likes, shares, and yes, conversions!
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