Summer may feel slow, but Q3 is secretly one of the most strategic seasons in business. Service providers who tap into its rhythms can gain a serious edge for the biggest sales period of the year: Q4. In this episode, Emma breaks down the most important marketing shifts to make during July, August, and September. From buyer psychology and content scheduling to influencer planning and belief-shifting messaging, Q3 holds untapped potential for brand building and conversion prep. If you’ve ever wondered how to stay visible and sell smarter while your audience is on vacation mode, this episode is your roadmap. Whether you’re doing your own marketing or managing a team, these insights will help you stay one step ahead and set the stage for a profitable Q4.
Listen in as Emma explains:
- Why Q3 buyer psychology centers on convenience, memory-making, and time-saving
- Why influencer and collab campaigns for Q4 must start now
- How to build brand awareness when social engagement dips in summer
And much, much more!
Why Q3 Buyer Psychology Centers on Convenience, Memory-Making, and Time-Saving
Emma explains how Q3 buyer psychology shifts as people enter summer mode. Consumers are craving simplicity, ease, and meaningful experiences—not complicated, time-consuming offers. Emma breaks down how brands can lean into this by positioning their products or services as solutions that save time, reduce stress, or enhance life’s memory-making moments. It’s about meeting your audience where they are, and right now, that’s in a “make it easy for me” mindset.
Why Influencer and Collab Campaigns for Q4 Must Start Now
Emma emphasizes that if you want to capitalize on the high-converting energy of Q4, your influencer and collaboration strategies need to start now. She walks through why Q3 is the crucial planning period, giving you time to build trust, align messaging, and warm up audiences through authentic, value-driven content. Waiting until October is too late; early planning turns casual scrollers into ready-to-buy fans.
How to Build Brand Awareness When Social Engagement Dips in Summer
Engagement may dip in the summer, but that doesn’t mean your audience isn’t watching. Emma shares her favorite strategies for maintaining brand visibility during Q3, including behind-the-scenes content, storytelling, and values-forward posts. Even if people aren’t commenting or sharing in the moment, they’re still absorbing, and Emma explains how to stay top-of-mind so you’re already in their consideration set when buying season kicks back in.
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