This month’s marketing updates show one thing loud and clear: adapting your content style is no longer optional. In this episode, Emma breaks down the most important shifts happening across platforms, including Instagram’s powerful new Reels editing tools, a surprising TikTok feature that could revolutionize live content, and fresh insights straight from Instagram on how to boost reach by rethinking your content strategy. Plus, we’re looking at how U.S. tariffs may quietly drive up your ad costs later this year, and what you can do now to get ahead of it. Whether you’re running paid campaigns, refining your organic strategy, or just trying to keep up with algorithm changes, we’ve got a well-rounded briefing on what’s new and what actually matters.
Listen in as Emma explains:
- Why Instagram’s new Edits app could give your Reels a competitive edge
- The small content shift that boosted reach by 30% in internal Instagram tests
- What TikTok’s new live DMs mean for real-time lead generation
And much, much more!
Why Instagram’s New Edits App Could Give Your Reels a Competitive Edge
Instagram is doubling down on native content creation, and their latest update to the Edits app is proof. With new features like auto captions, text effects, undo/redo, and intuitive cropping tools, you now have everything you need to produce high-quality Reels directly in-app. Emma explains that this not only streamlines your workflow but could also give your content a performance boost as Instagram is likely to prioritize videos created natively in Edits over those uploaded from third-party apps. It’s a strategic move to keep users engaged on-platform, and a smart one for creators who want to stay ahead of the algorithm.
The Small Content Shift That Boosted Reach by 30% in Internal Instagram Tests
Instagram recently shared that even a slight pivot in content format or visual style resulted in a 30% increase in reach during internal testing. Whether that means switching from static posts to Reels, changing up your color palette, or trying a new tone of voice in your captions, Emma explains the impact of fresh content signals. This is a reminder that what worked six months ago might not be cutting it today, and that a little experimentation can go a long way toward reigniting your audience’s engagement and showing the algorithm you’re evolving.
What TikTok’s New Live DMs Mean For Real-Time Lead Generation
Emma highlights an exciting shift on TikTok: the platform is testing live-stream DMs that allow viewers to message creators directly during a broadcast. This new feature adds a powerful layer of interaction, especially for brands looking to turn live engagement into real-time leads. As Emma explains, this update brings TikTok closer to China’s highly successful live selling model and opens up a major opportunity for service-based businesses to build community and drive conversions without ever leaving the app.
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