The most successful Q4s start with smart strategy in Q3—and that means starting now. In this episode, Emma dives deep into the specific marketing moves product-based businesses must make in Q3 to hit major revenue goals by the end of the year. Whether you’re a DTC brand, a wholesale product business, or part of a product-focused marketing team, this episode is your blueprint for getting ahead, before your competitors do. From holiday campaign planning to email list segmentation, Emma shares tactical strategies that align with real buyer behavior this time of year. She also explains why the cozy fall aesthetic begins way earlier than you’d think, and how to use that to your advantage. If you want your Q4 sales to soar, this is the episode to get you there.
Listen in as Emma explains:
- Why Q3 is the true start of holiday campaign season
- How to ride the “cozy content” trend starting in August
- The critical back-to-school microseason you shouldn’t ignore
And much, much more!
Why Q3 Is the True Start of Holiday Campaign Season
For product-based businesses, Q3 is not the time to coast. It’s the critical window to lay the groundwork for a profitable Q4. Emma explains that holiday marketing doesn’t begin in November; it begins now. From product development and packaging updates to pitching retailers and securing PR placements, Q3 is when decisions are made that will directly impact Black Friday, Cyber Monday, and holiday gifting success. Emma explains why proactive planning in Q3 gives your team the time and space to create high-converting campaigns without the last-minute stress.
How To Ride the “Cozy Content” Trend Starting in August
Believe it or not, the fall aesthetic begins creeping into consumer consciousness in early August, and savvy brands are ready for it. Emma dives into how product businesses can tap into this seasonal shift by creating content that reflects cozy, reset-driven vibes that align with buyer psychology. Think warm tones, morning routines, and pre-holiday nesting. Getting ahead with fall-themed content now means you’ll be perfectly positioned to ride the engagement wave as it builds.
The Critical Back-To-School Microseason You Shouldn’t Ignore
Late July through early September marks a back-to-school boom that opens up new marketing angles, even for brands that don’t sell directly to students or teachers. Emma shares how product businesses can reposition existing offers to fit new routines, organization, or self-care themes. Whether it’s helping parents streamline their schedules or supporting work-from-home transitions, Q3 offers a powerful opportunity to connect with your audience during this energetic reset moment.
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