This month’s social media updates are a must-know, especially if you’re serious about growth. From Instagram’s long-awaited grid reordering feature to LinkedIn’s bold video ad rollout, July 2025 is packed with strategic shifts you can’t afford to miss. In this episode, Emma breaks down five of the biggest marketing changes across platforms, sharing her expert take on what’s worth your attention and how to adapt your content and ad strategies accordingly. Plus, she dives into the underrated opportunity of Reddit, why creators are flocking to the Edits app, and how these updates signal bigger trends in social-first marketing. Get the inside scoop on what’s changing and how to turn these updates into growth.
Listen in as Emma explains:
- How Instagram’s grid reordering can elevate your visual brand identity
- What LinkedIn’s “first impression” video ads mean for B2B marketers
- Why Reddit is the next big platform for early-adopter brands
And much, much more!
How Instagram’s Grid Reordering Can Elevate Your Visual Brand Identity
Instagram’s new grid reordering feature is a long-requested update that finally gives users full control over the layout of their main profile feed. For creators and brands who care deeply about visual cohesion, this tool offers a way to realign your aesthetic without having to archive or delete posts. Emma highlights how this added flexibility can help reinforce your brand story, showcase product launches, and maintain a polished visual identity, especially useful for those who plan their feeds intentionally.
What LinkedIn’s “First Impression” Video Ads Mean for B2B Marketers
Emma describes LinkedIn’s new “First Impression” video ad format as a bold shift toward premium, front-loaded visibility. These ads show up the moment a user opens the app, offering a unique opportunity for B2B brands to grab attention before the scroll begins. While Emma shares some skepticism about whether users will engage with these ads right away, she encourages marketers to test the format and see how it performs in their own campaigns.
Why Reddit Is the Next Big Platform for Early-Adopter Brands
According to Emma, Reddit is the social platform more brands should be paying attention to. With recent updates like turning comments into posts and added performance analytics, Reddit is becoming a serious player in the content and community-building space. Emma emphasizes that the platform feels a lot like Instagram did in 2015—full of potential and still relatively untapped by mainstream brands. For marketers willing to show up authentically and engage in real conversation, she believes Reddit could be a major growth channel in the years ahead.
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