Have you Googled your brand lately? Your Instagram account could be climbing in the search rankings, and we’re here to tell you why. In this jam-packed monthly marketing update, Emma breaks down six major platform changes that could have a serious impact on your visibility and content strategy. First up: Instagram’s decision to expand Google indexing for public posts, which could make your content more visible in search results even outside the app. Emma also covers Instagram’s auto-scroll test (think TikTok-style endless feed), carousel slide-specific likes, and Facebook’s new option to pair music with text posts. Over on LinkedIn, a fresh algorithm update gives older posts more time to perform, and Emma shares how smart hashtag use can help boost reach. Plus, TikTok has finally launched native in-app scheduling, making it easier than ever to plan your content in advance. Emma dives deep into why these shifts matter and how you can adapt your marketing strategy right now to boost reach, visibility, and engagement across platforms.
Listen in as Emma explains:
- Why Instagram’s Google indexing update is a massive SEO game-changer
- How LinkedIn’s algorithm update gives your content more time to shine
- What Instagram’s new auto-scroll feature means for your video hooks
And much, much more!
Why Instagram’s Google Indexing Update Is a Massive SEO Game-Changer
Instagram is now expanding Google indexing for public posts, which means your content could begin appearing in Google search results, massively increasing visibility beyond the app. For brands that have been posting consistent, keyword-rich content, this update is a dream come true. It shifts Instagram from being just a social platform to an important player in your SEO strategy. Emma breaks down how this change levels the playing field and why now is the time to rethink how you use keywords in captions, bios, and hashtags.
How LinkedIn’s Algorithm Update Gives Your Content More Time to Shine
LinkedIn’s latest update favors quality over recency, allowing older posts to circulate longer in the feed if they continue to spark engagement. Emma explains how this can give your thoughtful content more room to breathe, and why strategic use of hashtags and AI tools can amplify your reach. This shift means you no longer have to constantly post to stay visible. Instead, focus on posting smarter, more intentional content that keeps working for you long after it’s published.
What Instagram’s New Auto-Scroll Feature Means for Your Video Hooks
Instagram is testing an auto-scroll experience similar to TikTok’s, which could change how users consume your content, fast. With posts automatically sliding past if they don’t immediately grab attention, your video hooks now matter more than ever. Emma walks through how to adapt your content style, structure, and storytelling to hook viewers in the first one to two seconds. This update rewards content that stops the scroll instantly and punishes content that doesn’t.
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