200 episodes isn’t just a number. It’s a milestone that only a tiny fraction of podcasts ever reach. In this special episode, Emma reflects on how Stop Scrolling, Start Scaling grew from a single idea into a powerful engine for visibility, connection, and conversion. From day one, this show has been about giving you more value than we could ever fit into an Instagram caption, and over time, it’s become a foundational piece of Ninety Five Media’s business growth. Hear Emma explain how the show fits into Ninety Five Media’s larger marketing funnel, and get your gears turning about how a podcast might support your own business growth, too. Whether you’ve listened to all 200 episodes or you’re tuning in for the first time, play this episode for honest reflections, major lessons learned, and a glimpse at what’s coming next.
Listen in as Emma explains:
- How podcasting became a high-converting part of our marketing funnel
- What we’ve learned from listening closely to our audience analytics
- The ripple effect this podcast has had on our listeners and our business
And much, much more!
How Podcasting Became a High-Converting Part of Our Marketing Funnel
What started as a platform to share longer-form content has organically evolved into one of Ninety Five Media’s most effective marketing tools. Without ever feeling salesy, the podcast has helped nurture warm leads, establish authority, and build deep trust with listeners, many of whom later reach out ready to work with the team. For Emma, this is proof that consistent, value-driven content can do more than educate; it can convert.
What We’ve Learned From Listening Closely to Our Audience Analytics
Behind every episode is a strategy powered by data. By closely tracking download numbers, listener retention, and topic performance, Emma and the team have been able to refine the show’s direction based on real-time feedback. This listener-first approach ensures each episode is aligned with what the audience wants more of, and what they’re ready to leave behind.
The Ripple Effect This Podcast Has Had on Our Listeners and Our Business
Over 200 episodes, this show has sparked growth in ways that go far beyond metrics. Emma describes the ways listeners have used podcast insights to refine their marketing, shift their mindset, and even take the leap to outsource. At the same time, the show has attracted aligned clients, meaningful collaborations, and expanded brand visibility, making a lasting impact on both sides of the mic.
Connect with Ninety Five Media:
Need Support with Your Podcast? We’ve got you covered
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