Feeling stuck on what to send your email list each week? You’re sitting on a goldmine of content: your social media posts. In this episode, Emma breaks down how to repurpose your top-performing social content into value-packed weekly emails that convert. Forget starting from scratch or reinventing the wheel. This is about working smarter, not harder. Emma walks you through a simple 3-step workflow to take your content from Instagram to inbox in under 15 minutes. You’ll also learn how to identify the right posts to repurpose, how to beef them up with storytelling and strategy, and why repeating your message across platforms is not only okay, it’s essential. If you’ve ever felt overwhelmed by email marketing, this episode will shift your mindset and give you the tools to start showing up consistently and at a high level.
Listen in as Emma explains:
- Why repeating your message across platforms builds brand trust and authority
- The 3-step process to transform social posts into weekly emails
- How to identify strong hooks and expand them with deeper insight
And much, much more!
Why Repeating Your Message Across Platforms Builds Brand Trust And Authority
Emma explains that your audience needs to hear the same message multiple times – often between 7 to 20 times – before they take action. By repeating your core ideas across social media, email, and podcast content, you create a consistent brand voice that builds familiarity and trust. Rather than worrying about sounding repetitive, this strategy positions you as a confident authority in your niche.
The 3-Step Process To Transform Social Posts Into Weekly Emails
With a streamlined, repeatable workflow, Emma breaks down exactly how to take a single social post and repurpose it into a compelling email. Step one: choose the right post based on strong hooks and engagement. Step two: expand the content with added context, insight, or storytelling. Step three: plug it into your email template and hit send, no extra brainstorming required.
How To Identify Strong Hooks And Expand Them With Deeper Insight
Not all social posts are created equal. Emma shares how to scan your content for powerful hooks (attention-grabbing intros, clear takeaways, etc.) that are perfect for developing into longer-form content. By identifying these strong starting points, you can deepen your message with added value and relevance for your email audience.
Connect with Ninety Five Media:
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