Your social media strategy just got a whole lot more interesting. In this marketing updates episode, Emma breaks down the latest moves on Instagram and Meta that you actually need to know – not just the stuff everyone else is talking about. Screenshots may soon count as engagement (yes, really), the Instagram repost feature is officially live, and posting frequency is now scientifically proven to boost reach. On top of that, Meta is leaning into AI ad targeting, while Instagram’s new Edits app is quietly giving creators a reach advantage. Listen in to Emma explain what each of these platform changes means for your brand, how to create content that actually gets shared this month, and where to focus your energy to scale smart, not hard. By the end of this episode, you’ll know exactly where to focus, what to experiment with, and how to make social media actually work for your brand in September 2025.
Listen in as Emma explains:
- How Instagram screenshot analytics could change the way engagement is measured
- What the data shows about the impact of consistent posting on Instagram
- The smart way to use Instagram’s Edits app
And much, much more!
How Instagram Screenshot Analytics Could Change The Way Engagement Is Measured
Emma explains that Instagram may soon count screenshots as a form of engagement, which could completely shift how brands measure what resonates. Instead of just likes and saves, screenshots could highlight the moments your content is worth sharing privately, giving a clearer picture of true audience connection. This makes thinking about shareable, scroll-stopping content more important than ever, and reflects Instagram’s broader focus on sharability as the most favored metric for growth and success on the platform.
What The Data Shows About The Impact Of Consistent Posting On Instagram
Recent studies confirm what many marketers have suspected: posting more frequently actually does drive real growth. Accounts posting three to five times per week saw growth rates double, while those posting up to ten times weekly gained even more reach per post. As Emma explains, these new studies confirm that, for better or worse, consistency on social media isn’t just busy work. It’s a proven strategy to get in front of the right audience, more often. If posting multiple times weekly just isn’t feasible for you right now, it might be time to consider bringing on support. It could really make an impact!
The Smart Way To Use Instagram’s Edits App
Emma notes that Instagram’s Edits app is more than a simple editing tool – it’s designed to help your videos get more eyes on them. Instagram is favoring content created using their Edits app in the algorithm, which means that by creating content natively in the app, you can boost reach. The app also gives you the added benefit of experimenting with new formats like in-app teleprompters and quick edits. According to Emma, it’s a low-effort way to enhance visibility and make content creation feel faster and smarter.
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