Instagram just unveiled two features that could completely change how you engage with your content and your audience. On this episode, Emma unpacks the biggest social media shifts of October 2025, starting with Instagram’s deceptively small pinned comments update, which has the potential to transform audience engagement and even drive conversions. She also breaks down Meta’s push into AI-powered holiday ads, sharing why these tools can help streamline campaigns but still require a human touch to get the best results. Over on LinkedIn, fresh data reveals that posting frequency now plays a bigger role in reach than perfectly polished content – a shift that makes consistent visibility more achievable. And for the headline update? Instagram is testing a new Reels feature that could dramatically increase watch time and keep your brand front and center even when users multitask. As always, our monthly breakdown is here to help you turn these interesting advancements into powerful, actionable changes you can implement to stay ahead of the curve.
Listen in as Emma explains:
- Creative ways to use pinned comments for context, engagement, and conversions
- Why you shouldn’t stop running Meta ads on December 31st
- How LinkedIn frequency is now a bigger factor than post “perfection”
And much, much more!
Creative Ways To Use Pinned Comments For Context, Engagement, And Conversions
Instagram’s new pinned comments might look like a small change, but Emma points out how deceptively powerful they can be. In this episode, she teases out how this feature can help you control the narrative on your posts, encourage deeper interaction, and even spark conversations that extend beyond your caption. She hints at creative ways to turn pinned comments into an engagement driver, and why smart brands will start experimenting with this tool before everyone else catches on.
Why You Shouldn’t Stop Running Meta Ads On December 31st
Most brands assume ad campaigns should wind down when the holidays wrap up, but Emma explains why that thinking could leave serious revenue on the table. She shares surprising insights into buyer behavior after December 31st and why Meta’s latest AI-driven tools are designed to keep campaigns performing well into the new year. Tune in to hear her perspective on how to adjust your messaging and budget so you can ride the momentum of holiday ads instead of pulling the plug too early.
How LinkedIn Frequency Is Now A Bigger Factor Than Post “Perfection”
If you’ve been agonizing over making every LinkedIn post polished and perfect, Emma says it’s time to rethink your approach. On this episode, she reveals fresh data showing that frequency – posting consistently throughout the week – is now a bigger driver of visibility than highly produced content. But don’t worry: she also shares how to make this shift realistic for busy founders and marketers by leaning into shorter, more sustainable posts. Her take might just free you from overthinking your content and help you get seen more often.
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