AI is no longer the future of marketing, it’s the present. In this month’s Marketing Updates episode, Emma breaks down the five biggest shifts redefining how we search, shop, and create online. From Walmart’s groundbreaking partnership with OpenAI to Netflix’s bold move into podcasting, November’s updates reveal how fast social platforms and consumer behavior are evolving, and what it means for your business heading into 2026. You’ll also learn why Instagram is testing new algorithm controls and experimenting with Reels as the default feed, plus how Meta’s latest holiday ad toolkit can help you boost Q4 results. These changes aren’t just trends – they’re signals of a complete transformation in how consumers discover and buy products online. Whether you’re a marketer, creator or entrepreneur, tune in to discover the AI-driven shifts and opportunities that will shape the online marketing landscape in 2026 and beyond.
Listen in as Emma explains:
- How Walmart + OpenAI are redefining eCommerce through “conversational shopping”
- Why Netflix and Spotify’s partnership signals a new era for podcasting
- Meta’s top holiday season ad strategies to maximize your Q4 sales and visibility
And much, much more!
How Walmart + OpenAI Are Redefining eCommerce Through “Conversational Shopping”
Emma explains how Walmart’s new partnership with OpenAI is ushering in the era of “conversational shopping.” This groundbreaking update will allow users to search, browse, and even purchase Walmart products directly within ChatGPT, without ever leaving the chat. Emma highlights how this shift transforms eCommerce from a static, search-based experience into a dynamic, AI-assisted one that predicts what shoppers need before they even ask. For marketers and business owners, this partnership signals the start of a major evolution: where optimizing your brand’s online presence for AI discovery (ASEO) and conversational interfaces will be as essential as traditional SEO once was.
Why Netflix and Spotify’s Partnership Signals a New Future for Podcasting
Emma dives into the surprising collaboration between Netflix and Spotify, a move that blurs the line between streaming entertainment and podcasting. Starting in early 2026, some of Spotify’s biggest podcasts will debut as video shows on Netflix, creating an entirely new hybrid of storytelling that merges visual and audio formats. Emma notes that this partnership represents the next stage of content evolution: one where creators can reach audiences across multiple platforms without being limited by medium. For marketers and podcasters alike this is an exciting signal that cross-platform storytelling and video-first content will drive the future of audience growth.
Meta’s Top Holiday Season Ad Strategies To Maximize Your Q4 Sales And Visibility
Emma breaks down Meta’s newly released Festive Season Guide, a comprehensive toolkit packed with strategies to help brands boost their end-of-year campaigns. She shares that Meta’s biggest emphasis this season is on automation tools like Advantage+ Ads, the Conversions API, and short-form Reels, all designed to streamline creative production and maximize ROI. Meta knows this is the most profitable season for small businesses, and they’re giving us a roadmap to make the most of it. Emma encourages listeners to test Meta’s automated ad tools, lean into video-driven storytelling, and start campaigns early to stay ahead of the competition during the holiday rush.
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