What if a single planning session could completely reshape your entire 2026? In this episode, you will learn how to strategically map out your upcoming year using the proven Ninety Five Media Method: a four-part framework trusted by brands scaling with intention. As we enter the reflective energy of late Q4, now is the most pivotal moment to pause, assess what worked, evaluate what didn’t, and set aligned goals that actually move the needle. In this episode Emma opens up about her own word-of-the-year practice, the challenges and rewards of stepping into a visionary role, and why narrowing your focus leads to far stronger results. By the end of this conversation, you’ll have a practical, repeatable process to set strategic, measurable, and sustainable marketing goals that support your broader business growth in 2026.
Listen in as Emma explains:
- Why year-end reflection reveals the data you need for clear direction
- How the Ninety Five Media Method turns goals into actionable marketing strategy
- How measurable, assigned goals create accountability and eliminate overwhelm
And much, much more!
Why Year-End Reflection Reveals the Data You Need For Clear Direction
Year-end reflection isn’t just about looking back, it’s about extracting the data-backed clarity you need to move forward with intention. When you pause to review your top-performing platforms, highest-impact content, and the marketing efforts that felt aligned or draining, you begin to see patterns that inform smarter decisions. This reflection phase often uncovers hidden wins, unexpected gaps, and strategic opportunities that you simply can’t see when you’re in execution mode.
How The Ninety Five Media Method Turns Goals Into Actionable Marketing Strategy
Most business owners jump straight into execution, but without clear goals and an aligned strategy, content becomes guesswork. The Ninety Five Media Method is a four-part, cyclical process of Goals, Strategy, Execution, and Data, designed to create real marketing momentum. Learn how starting with the right goals transforms every caption, campaign, and asset into purposeful action that ladders up to a larger business objective.
How Measurable, Assigned Goals Create Accountability and Eliminate Overwhelm
Vague goals lead to vague results, which is why measurability is non-negotiable. When you assign specific numbers, timelines, and owners to each goal, this structure dramatically reduces overwhelm. As Emma describes, measurable, delegated goals turn intentions into outcomes because everyone knows exactly what they’re responsible for and what success looks like. This clarity fuels focus, alignment, and consistent progress throughout the year.
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