What actually goes on behind the scenes of high-performing social media accounts? In this episode, Emma is joined by Ninety Five Media’s expert Account Managers – Ali, Annie, and Kaitlin – for an honest, strategic look at what social media management truly involves beyond “just posting.” From debunking common misconceptions about delegating social media, to explaining how analytics guide every decision, this conversation reveals why social media success is a long game, and why having trained experts at the helm of your account can make all the difference in your sustained performance. The team shares real examples from their experience at Ninety Five Media, a peek into the behind-the-scenes processes, and the small but powerful relationship-building details that often go unnoticed but make a major impact. If you’re a founder juggling content creation, analytics, and platform changes on your own, this episode will help you understand what strategic social media management looks like when it’s done right, and why you don’t have to do it alone.
Listen in as Emma explains:
- How Account Managers translate business goals into consistent, high-impact social content
- Why social media management requires strategy, testing, and ongoing data analysis
- Which metrics actually matter when measuring long-term social media success
And much, much more!
How Account Managers Translate Business Goals Into Consistent, High-Impact Social Content
Effective social media strategy always starts with clarity around your bigger business goals. Rather than jumping straight into posting, good account managers take time to understand launches, seasonal cycles, revenue priorities, and audience needs, then translate those goals into intentional weekly content. Ali, Annie and Kaitlin highlight how this behind-the-scenes planning ensures every post has a purpose, allowing you to stay consistent even during slower seasons while still moving your business forward.
Why Social Media Management Requires Strategy, Testing, and Ongoing Data Analysis
Successful social media management is never a “set it and forget it” process. The Account Managers share how they constantly test creative, messaging, and timing while monitoring performance in real time. By interpreting data and making strategic pivots, Kaitlin, Ali and Annie can ensure content continues to perform as platforms evolve, reinforcing Ninety Five Media’s ethos that long-term growth comes from adaptability, not shortcuts or trends alone.
Which Metrics Actually Matter When Measuring Long-Term Social Media Success
Focusing on meaningful metrics (rather than vanity numbers) is crucial for strong social media performance. Annie, Ali and Kaitlin explain how they analyze reach, saves, shares, engagement, and click-through rates to understand what truly resonates with an audience, and use these insights to guide smarter content decisions. With this knowledge in hand, account managers can help you refine strategy, deepen trust with your community, and build sustainable growth over time.
Connect with Ninety Five Media:
Check out our website: ninetyfivemedia.co
Follow us on Instagram: instagram.com/ninety.five.media
Grow your brand’s social media presence with us:
Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Be the first to comment