Have you ever considered how Pinterest can boost your brand? Reaching your target audience is no doubt a top goal in your marketing strategy, and having a presence on Pinterest is an amazing, albeit underutilized way to achieve that. If your brand hasn’t tapped into the power of Pinterest yet, here’s why it should be a priority in your marketing strategy!
High-Intent User Base
One of the most compelling reasons to have a presence on Pinterest is its high-intent user base. Unlike on other social platforms, where users might be passively scrolling, Pinterest users are often planning significant life events or looking for specific products and solutions. (Think clothing inspo, wedding inspo, home inspo… the list goes on and on!) This translates into a more engaged audience that is ready to interact with brands and take action. For instance, a user searching for wedding ideas on Pinterest is more likely to engage with and purchase from brands offering wedding-related products and services!
Unbranded Search Engine
97% of the top searches on Pinterest are unbranded, which means your brand could be in front of millions of eyes when searching something like, “modern home design.” Because users are not searching with any specificity, it allows companies to be at the forefront of these searches. Users could love what you have to offer – they just don’t know it yet!
Longevity of Content
Content on Pinterest has a much longer lifespan compared to other social media platforms. A well-crafted pin can continue to drive traffic and engagement months or even years after it’s been posted! This is because Pinterest operates more like a search engine than a traditional social network, as covered above. When users search for relevant keywords, your content can resurface time and again, providing a steady stream of traffic to your website or online store! Which leads us to our next point…
Boosting SEO and Website Traffic
Pinterest can drive a significant amount of traffic to your website, and boost your SEO. Every pin includes a link back to the source, which can be your website, blog, or any other page you choose. By consistently pinning images that link to your site, you can improve your search engine rankings and increase your site’s visibility. Because we know Pinterest users are highly motivated, this referral traffic is often highly qualified, leading to higher conversion rates compared to other traffic sources.
Shoppable Pins
If your business is one that has a physical product, this is yet another major reason you should be on Pinterest. “Product Pins” are shoppable Pins that include info about your product like pricing, availability, and other product details. Having these clickable Pins available to users makes for a much more streamlined process, less decision making for the user, and a higher conversion rate!
If creating and maintaining a presence on Pinterest seems too overwhelming, we’d love to take that off your hands. CLICK HERE to book a call and learn more about how we can support you!
Be the first to comment