In this episode, Emma delves into the importance of investing in yourself as a business leader and founder. Acknowledging the hesitancy around making investments when ROI is uncertain, Emma explains why investing in personal growth is essential for scaling your business. She shares her own strategies and experiences, from attending conferences to joining masterminds, and offers actionable advice for listeners looking to make impactful investments in themselves.
Listen in as we speak about:
- The benefits of attending industry-specific conferences
- Strategies for maximizing ROI from conferences
- Utilizing memberships and communities for continuous growth
And much, much more!
The Benefits of Attending Industry-Specific Conferences:
Emma discusses the importance of attending conferences that cater to your target audience, rather than just those focused on your own industry. By attending conferences where your ideal clients gather, you can gain valuable insights into their needs, challenges, and the trends shaping their industry. This knowledge can help you refine your marketing messaging and position yourself as an expert in their field, giving you a competitive edge.
Strategies for Maximizing ROI From Conferences:
To maximize the return on investment from attending conferences, Emma suggests setting clear goals and expectations beforehand. When investing in a conference, calculate how much revenue you need to generate to achieve a positive ROI. Approach the conference with the mindset of building genuine connections and networking with attendees, while keeping your revenue goal in mind. Remember that the ROI from conferences may not always be immediate, but the relationships you forge can lead to valuable opportunities down the line.
Utilizing Memberships and Communities for Continuous Growth:
Emma emphasizes the value of investing in memberships and communities for ongoing personal and professional development. She highlights the shift from Facebook groups to Slack communities, which offer more structured channels for discussions and direct messaging. By joining relevant communities, you can surround yourself with like-minded individuals, receive referrals, and gain support and feedback from peers. These communities provide a platform for continuous learning and growth, even after attending one-off events like conferences.
Connect with Ninety Five Media:
Need Support with Your Podcast? We’ve got you covered
Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co
Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
Be the first to comment