In this episode, Emma is bringing you the need-to-know social media platform developments for October 2024. Listen in as she explains a new TikTok AI feature that makes it easier to produce videos at scale, Meta’s new ad features that will help brands like yours attract seasonal shoppers, and how Instagram is urging businesses to prioritize private conversations for better customer interaction. As we enter Q4 and the holiday season, these updates will help you stay ahead of the curve, enhance your year-end marketing strategies, and create a solid foundation for growth. You don’t want to miss this!
Listen in as Emma speaks about:
- TikTok AI voice simulation for personalized content
- Instagram’s push toward DM-centered engagement
- LinkedIn’s new TikTok-style video recommendations
And much, much more!
TikTok AI Voice Simulation for Personalized Content
TikTok’s new AI voice simulation feature is a game-changer for content creators. Instead of relying on the platform’s generic voiceovers, users can now create AI versions of their own voice, allowing you to produce personalized content at a much faster pace. This update signals a broader trend in social media where AI is increasingly being used to streamline content production. Emma encourages listeners to give this feature a try, noting how it can save time and improve the quality of your TikTok posts. This tool presents a unique opportunity to create more engaging content quickly.
Instagram’s Push Toward DM-Centered Engagement
Instagram is shifting its focus toward DMs as the primary engagement tool, launching new features designed to keep users interacting within private messages rather than on their feed or stories. According to Instagram’s data, DM conversations foster stronger connections, keeping users on the app longer. Emma stresses the importance of brands like yours leveraging their DMs as a direct communication channel with customers. Ignoring DMs, or worse, instructing customers not to message you, could be a huge missed opportunity. If managing DMs feels overwhelming, there are tools and services, such as automation or outsourcing, to help nurture those leads and drive sales. Check out ManyChat if you’re in the market for automations here!
LinkedIn’s New TikTok-Style Video Recommendations
LinkedIn has introduced a new video recommendations feature, which includes TikTok-style video carousels and a full-screen video feed. This update is a clear signal that LinkedIn is placing a stronger emphasis on video content to keep users engaged on the platform longer. Emma stresses that now is the perfect time for brands like yours to start posting videos on LinkedIn, particularly content that showcases thought leadership and educational insights. She highlights that while other platforms focus on trending or casual content, LinkedIn is best suited for professional and value-driven videos, making it a powerful tool for reaching a targeted, business-focused audience.
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