In this episode, Emma shares the must-know platform updates from across the social media marketing world that are rolling out in November 2024. She explains how to boost your potential reach on Instagram by utilizing their new carousel and Reels feed integration, as well as how to maximize cross-promotion with TikTok’s new multi-account tagging feature. Also on Instagram, new profile cards simplify profile sharing via QR codes, and TikTok is launching new ways to optimize your ROI on holiday campaigns with their Smart+ ad creation and placement tool. Don’t miss Emma’s tips on how to streamline your advertising and engagement this season!
Listen in as Emma explains:
- A new tool for boosting carousel reach on Instagram
- How to create quick connections with Instagram profile cards
- TikTok ad automation for easier holiday campaign management
And much, much more!
A New Tool for Boosting Carousel Reach on Instagram
Instagram’s latest update offers a major boost to carousel posts by allowing them to appear in the Reels feed—provided they include a musical component. Emma explains why this change opens up a valuable new way to expand reach by blending carousel engagement with the visibility advantages of Reels. For brands and creators, this means it’s now possible to get similar reach with a carousel as with a Reel, which helps in diversifying content strategy without relying solely on video.
How to Create Quick Connections with Instagram Profile Cards
Instagram’s new profile cards make connecting easy and immediate, perfect for social and networking events. These digital, flippable cards feature a QR code on one side and a profile summary on the other, which, as Emma explains, allow you to quickly share your Instagram profile with someone by having them scan the code. This tool is especially useful in face-to-face situations where exchanging social media info might otherwise be clumsy or slow.
TikTok Ad Automation for Better Holiday Campaign Management
Emma describes why the introduction of Smart+ on TikTok brings new efficiency to holiday ad campaigns by automating ad targeting, bidding, and placement. Smart+ uses AI to optimize your campaigns based on your budget and audience preferences, freeing you up from manual setup and allowing your ads to reach the most relevant viewers. For brands, this is a timely upgrade that can enhance ad performance and boost return on investment (ROI), especially during the high-stakes holiday season when reaching an engaged audience is crucial.
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