Crafting Your Instagram Bio

In social media marketing, crafting your Instagram bio is a major factor in the success of your profile. It’s often the first thing potential customers see, so making sure it captures attention and clearly communicates value is essential. For prospective clients, a well-crafted bio can act as a mini-pitch, inviting followers to take action, whether it’s exploring your website, making a purchase, or following for future content. Today we’re covering our top 3 tips for creating an amazing Instagram bio that will bring conversions. 

Bolded Keywords

The keywords in your bio are actually searchable, so these are of the utmost importance! Think about what your audience is searching for on Instagram in terms of your industry, and go from there. These keywords should quickly tell your audience what you do/the industry you’re in. If you’re a local business and want to appeal to your local audience, you may want to include your location in these keywords. Another option is to include your industry, especially if your industry is one that is searched specifically, like “Artist” or “Home Builder.” Finally, one of our most frequently asked questions: “Should we include our name?!” Our answer is… totally up to you! If YOU are the face of your brand and know a large number of searches for your business include your name, then you may want to keep it. Just make sure you’re using other optimized keywords along with it!

Main Bio

This is your opportunity to quickly + concisely tell users all about YOU. In a few short sentences, what do you do? Who do you serve? What sets you apart? What does your business value? These are all great options to include in your bio that will help users identify you as a company that suits them. Your bio should include a call-to-action as the last sentence, guiding the user as to what they should do next. (Spoiler alert: next steps should be clicking your link!) 

Link in Bio

The link in your Instagram bio is where (hopefully) every user who visits your profile will go next to find more information, so it’s important that this link is extremely well optimized! If you use a linktree, prioritizing your list from top to bottom will make for a better user experience. Additionally, don’t forget to track the analytics from this link! Using your data to see frequency of clicks and frequency of specific links clicked will help you better understand your audience and their needs. 

Optimizing your bio may seem like a minor detail, but from our experience, we’ve seen the impact that this small but strategic change can have on engagement and conversions. 
If handling your social media marketing feels like a weight on your shoulders, we’d love to support you. CLICK HERE to learn more about all outsourcing your marketing and what that might look like for your business!