If you want to truly maximize your new offer/product with a Digital Marketing launch, you’re going to need to approach this differently than any other launch you’ve had before.
This begins with a 6-8 week launch plan.
You’ll begin with knowing your release date and work backwards from there to begin to prep your audience for the big reveal / launch.
During this 6-8 week time period, there are 3 phases:
- Warm Up
The Hype & Warm Up phases are your PreLaunch.
During this time, you are getting your audience ready for your release. Here, you will begin to shift your content to what you will be launching by talking about the subject rather than the specific offer.
For example, if you are launching a new chair design, you could begin to talk about:
- Other chairs in your collection
- Reasons why your chairs are superior
- Elements of your armchairs
- Sneak peeks of the details on the new chair as teasers
- Graded in fabrics that are included on this new chair
This way, by the time you reach your launch period, your audience is ready & dying to see your big reveal!
There’s a lot that goes into a Digital Marketing launch and it’s something that you truly can’t be “winging” forever.
If you’ve never launched digitally or you’re interested in making more sales from your online marketing efforts, I designed Corporate VIP Days for you.
During your VIP Day, we will map out your entire launch strategy, plan all of your content, which platforms you should be active on, and how to maximize your time spent to see major results.
There are a limited number of Days left for 2021.