Are your hashtags helping or HURTING you??
One of the most common questions I get is how to make hashtags work FOR you!
Hashtag strategy can be SO intimidating – BUT it’s also the #1 way to increase your visibility.
So whether you’re copy & pasting your hashtag banks, or have never used a hashtag in your life, you’re going to want to save this post to come back to!
Here’s your crash course on hashtags :
1. MAXIMIZE YOUR REACH
Use 25-30 hashtags on every Instagram post – this gives you up to 30 chances to be found by a new audience!
2. MIX HIGH + LOW
You want to rank high in smaller hashtags before you start using larger ones (1M+). Mix hashtags that have been used 50k-500k times to begin
3. GET SPECIFIC
The algorithm will favor your account when your hashtags are directly related to your photo and caption. Get specific to your niche for visibility w the right audience
!! EXPERT TIP: Never copy + paste your hashtags between posts. Your content is unique, and your hashtag banks should be as well
Try switching up your hashtag set every once and awhile to see what hashtags perform for your account. It’s all about trial & error.
What’s one way you’re going to improve your hashtag strategy from this post?
Let me know in the comments below!
Want more tips? Click HERE to find out how we can help you with your Social Media Strategy!