Are Your Hashtags Helping Or Hurting You?

Are your hashtags helping or HURTING you??⁠

One of the most common questions I get is how to make hashtags work FOR you!⁠

Hashtag strategy can be SO intimidating – BUT it’s also the #1 way to increase your visibility.⁠


So whether you’re copy & pasting your hashtag banks, or have never used a hashtag in your life, you’re going to want to save this post to come back to!

Here’s your crash course on hashtags :



1. MAXIMIZE YOUR REACH⁠
Use 25-30 hashtags on every Instagram post – this gives you up to 30 chances to be found by a new audience!

2. MIX HIGH + LOW
You want to rank high in smaller hashtags before you start using larger ones (1M+). Mix hashtags that have been used 50k-500k times to begin

3. GET SPECIFIC⁠
The algorithm will favor your account when your hashtags are directly related to your photo and caption. Get specific to your niche for visibility w the right audience⁠



!! EXPERT TIP: Never copy + paste your hashtags between posts. Your content is unique, and your hashtag banks should be as well⁠

Try switching up your hashtag set every once and awhile to see what hashtags perform for your account. It’s all about trial & error.⁠

What’s one way you’re going to improve your hashtag strategy from this post?⁠

Let me know in the comments below!

Want more tips? Click HERE to find out how we can help you with your Social Media Strategy!