How could a Social Media Manager – essentially a stranger to my brand – be able to capture our brand voice in our content?
If you’ve ever considered hiring a Social Media Manager to outsource your marketing, you’ve probably wondered this exact question.
But the real questions you need to be asking yourself are:
✖️ What is it costing to NOT outsource our marketing?
✖️ How can I give this to someone who can do it better than me?
✖️ Do we have a defined brand voice?
Because the reality is that you built your brand to solve a problem you saw.
You wanted to create solutions.
But instead, you’re facing a major issue – you didn’t build your brand to be your own marketing team.
One of our new clients recently came to us with the same problem.
She loved what she had built but was worried about outsourcing her marketing out of fear that her brand voice would become inauthentic.
Her nerves were quickly calmed with our strategy call and on-boarding process that ensured we captured her unique brand voice through questionnaires, analytics, and in-depth convos about her brand vision.
Today, her account is reaching more ideal clients than ever and she is thrilled with how little work she has to do to market her new offers.
We are so deep into her biz and goals that her brand’s voice is ringing more authentic than ever with our help + collaboration.
This is possible for you too.
You don’t have to do it all alone to see great results.