⚠️ Most scaling brands are utilizing Paid Media completely wrong
When you’re trying to create brand awareness, it’s natural to want to throw money at posts to make your messaging “stick”
Paid media looks bright and shiny – like it will solve all of your problems, fast.
✖️Don’t do it✖️
⭐️ Start with Organic Marketing first
Although slower, the time you put into your Organic media will pay off for you in the long run
Your Organic efforts will help you:
✔️ Ensure you have a viable offer
✔️ Build an authentic community
✔️ Create trust with your audience so they can sell for you
When you skip this step and dive head first into paid media, you’re focusing on the numbers, not the people.
The future of the Creator Economy is to focus on your audience above all else.
❓ How do you offer them value?
❓ How do you nurture them?
❓ How are your building connection?
👆🏼 these are all questions you need to ask and have concrete, tested answers to before ever dipping your toes into paid media
Only after you have tested your offer and built trust with your community, should you explore paid media with extreme intention
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