When I quit my job, I threw out half of my wardrobe.
The crisp work pants, ballet flats, button up shirts – none of it felt like me anymore.
All of these clothes I had spent years buying (The LOFT was my go-to) to fill a box I was supposed to fit in, started to feel claustrophobic
Clothes are meant to represent who we are, but instead, they had started to feel like I was representing someone else’s image of me
So I got rid of them all. It was cleansing and terrifying at the same time.
When the version of who you think you’re supposed to be is thrown away, what you’re left with can be scary
I think every entrepreneur has felt this confusion, excitement, and creeping doubt
But at the end of the day, the most freeing part of running your own business is that you get to show up as authentically you
Possibly for the first time – or the first time in a long time. And what we often forget when we’re on this journey is to share it!
Your journey as the CEO is just as integral to your brand as your service or offer.
The future of marketing your brand is sharing your brand story. And as the founder, your personal journey is included.
If you’re feeling as though your brand is struggling to build connection + trust (which directly convert) with your audience, begin focusing on sharing your journey.
While it can feel scary and exposing, your story is as important to your brand as your offer
What’s one part of your journey you haven’t yet shared? I challenge you to hit “post” on just that, today!