Winging your content feels fun at first, but you’re really just hurting your brand 😳
What happens is that you actually spend MORE time creating content, and see LESS conversion
When you’re winging your content, you’re most likely creating based on emotion
But when we create based out of emotion, the content often becomes about US rather than the READER
In order to keep your content reader-centric, we need to take our emotions out of the content itself ✅
We need to focus on answering “how can I make this of value to the reader [based on my experience]?
So instead of creating in the moment, jot down your ideas in a note on your phone!📝
Begin curating this list so that 1x per month, you can sit down and batch out all of this content, AFTER you have worked through the emotion attached to them
😍 This will begin to allow you to create more easily AND help your audience feel seen, as well as walk away from your content having gained more value.
Have you tried this method?
I’d love to know how you curate your content ideas below!